Director of Product Marketing

The mission of the Director of Product Marketing is to build and scale a world-class product marketing organization capable of driving revenue, growing demand, and ultimately positioning Uptycs as the unquestioned leader in unified cloud and endpoint security.

What You’ll Do:

• Own the overall product marketing strategy for Uptycs.
• Partner with the exec team to develop the product messaging and strategy for a diverse set of target customer personas including CISOs, security practitioners, and DevOps.
• Drive best-in-class product marketing including product launch management, white papers, presentations, sales training, sales tools, and sales enablement/support.
• Create content for market success including website, infographics, white papers, articles, blogs, podcasts, sales presentations, ROI tools, and other customer-facing materials to build awareness, drive demand, and arm sales.
• Own the conversation and credibly tell our story.
• Understand the market trends and competitive landscape in the market and develop competitive positioning while establishing rapport with media and industry analysts.
• Own analyst strategy and garner an increasing quantity of analyst coverage.
• Own strategic planning including corporate positioning, market and competitive analysis, customer segment selection and penetration plans, and related product positioning.
• Define the Product Marketing strategy needed to grow the community and work with the broader marketing team to increase engagement including social media, online, and email marketing.
• Define the adoption funnel and key conversion point; implement ways to improve the level of engagement and adoption at every stage.
• Gather feedback from customers and internal teams including product, product marketing, and sales to better understand customer needs and use cases.
• Recruit, grow, and lead a team of passionate product marketers.

What You'll Bring

• 10+ years leading a Product Marketing function and team in a high-velocity cybersecurity company.
• Startup experience.
• Strong security marketing background.
• Strong experience in product marketing to large enterprise customers.
• Success as a leader.  
• Proven ability to attract, retain and successfully manage top talent.
• Proven ability to “scale” an organization.  
• Proven ability to be “hands on” while being an excellent player/coach.
• Comfortable dealing with a technical product/community while selling business value.
• Experience and comfort with a technical sale.
• Key attributes desired include intellectual curiosity/learner mindset, optimism, creativity, humility, balance, team-first orientation, and external competitiveness.
• Strong inclination towards action.