Digital Media Buyer

We are looking for a Demand Generation Manager with expertise in B2B marketing to lead our outreach campaigns and enhance our brand awareness globally. The ideal candidate will have hands-on experience with programmatic, OLV (Online Video) advertising, native advertising tools like Taboola, DV360,  Digital Outdoor campaigns experience will be a huge plus.

Experience with Performance campaigns targeting the Bottom of the Funnel will be considered an advantage!

What You Will Be Doing:

• Develop, execute, and optimize global outreach campaigns across multiple digital media channels (Programmatic, Digital Outdoor, OLV, Native).
• Manage and optimize budgets for large-scale campaigns, ensuring cost-effective reach and high-quality performance.
• Collaborate with the Paid Search, Paid Social, and creative teams to align strategies and enhance the impact of advertising efforts.
• Leverage Google DV360 for programmatic banner ads, YouTube video campaigns, and other innovative advertising technologies (DMPs, DSPs, ad exchanges).
• Utilize native advertising platforms like Taboola to expand reach and increase engagement.
• Measure and optimize using KPI-based metrics, including Reach Frequency Index, Impressions Weighted by Frequency, CPM, and other standard advertising metrics.
• Implement brand lift strategies to drive brand recognition and awareness globally.
• Evaluate and analyze campaign performance, driving continuous improvements and reporting on key metrics.
• Stay current with emerging technologies in advertising, ensuring the use of the latest tools and techniques to optimize campaigns.
• Monitor and analyse data and build reports;
• Support new product launches with effective advertising strategies;
• Collaborate with the Paid Search and Paid Social managers to develop and refine advertising campaigns;
• Define campaign budgets, align campaign goals, and ensure adherence to performance principles;
• Initiate and manage global advertising campaigns, reaching audiences worldwide;
• Work alongside a team of digital marketers, such as SEO specialists, SMM specialists, content and product marketers, events team and design team.

About You:

• At least 5 years of experience as a PPС specialist;
• Proven track record in media buying with a focus on B2B brand awareness campaigns.
• Expertise in programmatic advertising, ideally also Google DV360 and native advertising tools like Taboola.
• Experience in OLV (online video);
• Experience with Digital Outdoor advertising campaigns will be an advantage.
• Strong analytical mindset with the ability to optimize campaigns based on key performance metrics like Reach Frequency Index, Impressions Weighted by Frequency, CPM, and other KPI-driven metrics.
• Ability to manage and optimize large-scale budgets effectively.
• Experience in global marketing with an understanding of different regional trends and nuances (UK, EU, APAC, and MENA).
• Excellent communication skills to work cross-functionally with internal teams and external partners.

What We Offer:

• Fully remote and flexible working schedule, with access to a coworking space (in some locations).
• Working with a product that matters. Our technology helps to protect millions of users and lots of online services worldwide.
• International project. Our team works from offices in Berlin, Limassol, London, and Miami, our customers are spread from Mexico and the USA to Hong Kong, South Korea, and Singapore.
• 1 extra day off to celebrate your birthday.
• 7 additional days to enjoy the Christmas & New Year holidays.
• 7 days of sick leave (without the need for documentation).
• Regular, fully covered team offsites to connect and collaborate.
• Learning opportunities and support to attend industry events with the team.

The hiring stages: TA screening -> Hiring Manager Interview -> Assignment -> Final Interview.

Sounds like a great opportunity for your career development? Then go ahead and apply!