Business Development Manager

We are seeking a dynamic and results-driven Business Development Manager to lead our growth initiatives and strategic partnerships in our Dubai office. Reporting to the Head of Marketing, this role will focus specifically on the North American market, identifying, establishing, and nurturing valuable business relationships—with particular emphasis on organic publishers and affiliate partnerships—to drive significant revenue growth and strengthen Puffy's position as a top 5 US mattress brand.

Compensation: Competitive salary range of AED 22,000 - AED 31,000/month based on experience and qualifications, with opportunity for up to 10% performance bonus, all tax-free. This transparent range represents our full compensation spectrum, with specific offers determined by relevant experience and demonstrated expertise.‍

What You'll Be Doing

• North American Market Partnership Development: Identify, establish, and cultivate relationships with high-value U.S.-based affiliate business partners—with specific focus on organic publishers, content creators, and industry influencers—overseeing negotiations, conflict resolution, and performance strategies.
• Organic Publisher Acquisition: Strategically onboard high-quality organic publishers in the U.S. market, including review sites, sleep blogs, lifestyle publications, and content platforms to expand Puffy's digital footprint.
• Affiliate Program Management: Lead our U.S. affiliate marketing program, optimizing existing partnerships while continuously recruiting new affiliates to maximize program performance and ROI.
• Performance Optimization: Analyze business development initiatives through data-driven approaches; track KPIs and provide actionable insights for immediate and long-term improvements across all U.S. partnership channels.
• Budget & Forecasting: Manage U.S. campaign and partnership budgets, forecast results, and allocate resources to maximize profitability and meet defined targets.
• Cross-Functional Collaboration: Work with marketing, product, and sales teams to develop, test, and implement strategic initiatives tailored to the U.S. consumer market—ensuring brand consistency and operational alignment across all business development channels.
• Publisher Relationship Management: Build and maintain strong relationships with key U.S. publishers and content partners, developing mutually beneficial programs that drive consistent revenue growth.
• Market Intelligence, Reporting & Analysis: Research competitive landscape, identify emerging trends in the U.S. sleep and home goods industry, and generate insights that inform strategic business decisions and drive innovation.
  

Required Qualifications

• 5+ years of proven experience developing business partnerships specifically within e-commerce and D2C landscape. (USA & Canadian market experience is a big plus)
• Demonstrated success in identifying, recruiting, and managing relationships with organic publishers, review sites, and content creators
• Strong background in affiliate program management with proven ability to optimize partnership performance metrics (EPC, ROAS) for USA & Canada-focused campaigns.
• Proven ability to identify market opportunities, develop entry strategies, and execute growth initiatives that deliver measurable business results in the USA & Canada market.
• Strong data analysis skills with experience using business intelligence tools, affiliate tracking platforms (e.g., Impact or Partnerize).
• Exceptional negotiation skills with a track record of securing favorable partnership terms with  publishers and business partners.
• Superior interpersonal and negotiation skills with the ability to build and maintain relationships with diverse stakeholders across the North American business landscape.
• Excellent verbal and written communication abilities, with experience presenting complex information to senior leadership. Demonstrated ability to thrive in fast-paced environments, manage multiple priorities, and pivot strategies based on performance data and market conditions.
  

Good-to-Have Qualifications

• D2C / Sleep Industry Experience: Direct experience with sleep products, home goods, or wellness industry business development in the U.S. market.
• Content Strategy Understanding: Knowledge of content marketing principles and SEO best practices as they relate to publisher partnerships.
• Media Buying Background: Familiarity with digital advertising and media buying strategies that complement organic publisher relationships.
• Startup/Scale-Up Exposure: Past work in a rapidly scaling company, comfortable navigating limited resources and swift pivots.
• Remote Team Management: Experience coordinating with U.S.-based stakeholders while working from an international location.