VP of Sales

About The Role

The VP of Sales will play a critical role in leading the next phase of growth at Improvado (we just crossed $10M ARR milestone). You will own sales strategy and execution end-to-end: building a predictable, scalable sales engine, growing pipeline, and leading a high-performing global sales team.

You will drive growth across our ICP: U.S.-based enterprise brands and marketing agencies with $1M–$25M+ annual marketing spend and centralized decision-making structures.

This is a hands-on leadership role for a metrics-driven sales leader who knows how to build, scale, and operate modern SaaS sales organizations in a fast-moving environment.

Responsibilities

• Own and execute the company’s sales strategy to drive consistent ARR growth and build a predictable revenue engine toward $20M+ ARR and beyond.
• Build, lead, and scale a high-performing global sales organization, owning both new business and expansion revenue (upsell & cross-sell).
• Champion AI-first sales practices by leveraging AI tools for prospecting, deal intelligence, and productivity; drive adoption of AI across the sales organization.
• Use data to drive decision-making across hiring, performance management, forecasting, and strategy.
• Define and manage sales targets, quotas, forecasting, pipeline coverage, and performance management.
• Establish and optimize outbound, inbound, and expansion motions to significantly grow a qualified pipeline.
• Implement repeatable sales processes, playbooks, and methodologies to improve win rates and sales efficiency.
• Maintain strong, up-to-date knowledge of Improvado’s product and value proposition to guide the team in complex sales cycles.
• Personally engage in key enterprise and strategic deals, providing deal strategy, coaching, and executive presence.
• Partner closely with Marketing, Customer Success, Product, and Leadership to align the go-to-market strategy and execution.

Qualifications

• 6+ years of experience in SaaS B2B Enterprise sales, including leadership roles managing and scaling sales teams.
• Proven track record of building and leading high-performing sales organizations in growth-stage companies.
• Strong experience selling into MarTech, AdTech, RevOps, Data, or Analytics-related markets.
• AI-native mindset with practical experience leveraging AI tools in sales leadership, including pipeline intelligence, automation, forecasting, coaching, and GTM optimization.
• Experience building predictable, repeatable sales processes and revenue models.
• Tech-savvy: capable of selling technical solutions to marketing leaders and business operations stakeholders, clearly connecting product capabilities to business impact.
• Strong leadership & coaching capabilities.
• Comfortable working in a fast-paced, high-growth, startup environment.

What Success Looks Like

• A predictable, scalable sales engine with strong pipeline coverage.
• Consistent achievement (and overachievement) of revenue targets.
• A high-performing, well-structured sales team with clear roles and career paths.
• Improved sales efficiency, win rates, and forecast accuracy.
• Strong alignment between Sales, Marketing, Customer Success, and Product.
• Growing brand presence and deal momentum in the MarTech / Analytics market.

What We Offer

• Remote-first environment.
• Competitive compensation.
• Medical and dental benefits.
• 401K plan.
• Unlimited PTO.
• Paid holidays.
• Professional development reimbursement.