User Acquisition Manager (Promova) - Job Description
About the Role
We're looking for a User Acquisition Manager to launch and scale paid acquisition from scratch for a new live education product within the Promova ecosystem. You will be the first UA specialist on this project — owning the full cycle from day one: tracking setup, campaign launches, global scaling. No bureaucracy, no approval chains — just a fast-moving setup where you can influence everything.
Your Areas of Impact
- Set up and run paid campaigns in Meta: from account preparation and audience targeting to scaling performance.
- Support the analytics system: set up Appsflyer, Pixel and CAPI, and turn data into actionable marketing insights.
- Achieve sustainable profitability by meeting ROI/ROMI targets and controlling CPA.
- Search for growth opportunities by testing new audiences, markets, and marketing approaches.
- Test initiatives: develop hypotheses, run experiments, and scale successful strategies.
- Partner with cross-functional teams to align objectives, exchange insights, and enhance overall performance.
What We’re Looking for
Core experience:
- 1+ year in performance marketing with hands-on Meta Ads experience.
- Proven expertise in mobile direct-buy UA: you know how to run and scale app campaigns.
- Deep understanding of AppsFlyer, SKAN, and CAPI.
- Testing mindset: ability to form hypotheses, run experiments, and scale what works.
- English B1+.
Bonus points:
- Experience with Tiktok Ads, Google Ads, Apple Search Ads.
- Background in EdTech or language learning products.
- Already built app tracking from zero — Pixel, CAPI, full setup.
Corporate Benefits
- Growth — compensation for external training, access to library, paid online courses, conferences.
- Wellbeing — remote work from anywhere worldwide, flexible schedule, 20 vacation days, unlimited sick days, medical insurance, mental health support.
- Fun & Activities — remote team gathering and team-building episodes.
