Traffic Manager

Traffic Manager will be responsible for creating and implementing B2B paid advertising strategies across multiple platforms, including Google Ads, Linkedin Ads, Facebook Ads, etc.

Traffic Manager will work closely with the marketing and content teams to ensure paid advertising campaigns align with overall marketing goals and drive high-quality B2B traffic and leads to the websites: coinspaid.com & cryptoprocessing.com.

Responsibilities:

• Develop and execute paid advertising strategies that drive high-quality B2B traffic and leads
• Create and manage paid advertising campaigns across multiple platforms, including Google Ads, Linkedin Ads, Facebook Ads, and other platforms.
• Conduct keyword research and B2B audience targeting to optimize paid advertising campaigns.
• Conduct multi-level retargeting campaigns
• Analyze and monitor campaign performance and make data-driven decisions to optimize campaign performance and improve return on investment
• Collaborate with marketing and content teams to ensure paid advertising campaigns align with overall marketing goals and messaging
• Manage relationships with external advertising vendors and agencies as needed
• Stay up-to-date with industry trends and developments in paid advertising and adjust strategies accordingly
• Develop and implement A/B testing strategies to optimize ad copy, targeting, and landing pages
• Provide regular reporting on campaign performance and recommendations for improving performance

Good-to-haves:

• 3-5 years of experience in developing and managing paid advertising campaigns for B2B. Experience in FinTech is a plus
• Proven experience with any restrictive industries like crypto, igaming or similar
• Strong experience in creating textual and visual B2B creatives
• Experience with campaign analytics and optimization tools such as Google Analytics, MouseFlow, SimilarWeb, Google Tag Manager, or other analytics tools
• Strong analytical skills, with a focus on research-backed decision-making
• Experience with CRO experimentation with paid ad strategies as you will be often working together with CRO specialists to further optimize ad campaign conversion rates
• Strong understanding of the target audience, personas, and customer journey mapping
• Ability to work in a fast-paced environment and adapt to changing industry trends
• Ability to work independently and manage multiple projects simultaneously
• Experience in designing ad creatives (Figma, Canva) is a plus
• Experience in using AI for ad creative is a plus
• English and Russian B2+
• Knowledge of Spanish or Portuguese is a big plus

Why should you choose us?

Become a part of a rapidly developing international company and a crypto payments leader in terms of monthly transaction volume. Become a part of this solid team, passionate about their jobs and the crypto industry as a whole. Feel a great team spirit and meet people supporting each other's growth and development.