Senior Product Marketing Manager

As our Product Marketing Manager, you will focus on Go-to-Market (GTM) strategies; your mission will be to drive the successful launches and ongoing market adoption of our products by developing and executing comprehensive GTM plans. Your primary goal is to ensure our products reach the right customers, with the right messaging, through the right channels, at the right time. By collaborating with cross-functional teams and leveraging market insights, you will create impactful marketing strategies that generate awareness, drive demand, and deliver measurable business results. 

Your responsibilities in a nutshell

• Develop GTM strategies for our products (Ocean Freight Marketplace, Insights, and Container Control) and launch execution to increase product awareness, generate leads and drive sales
• Enable the Sales, Marketing, and Customer Success team with training, and resources to effectively sell the product
• Conduct customer research to polish messaging, identify customer needs, discover new market opportunities and potential threats
• Stay up to date with industry trends, competitive landscape, and customer needs and share market intelligence with the broader organization to inform strategic decision-making

What we are looking for?

• Ideally 5+ years of experience in a product marketing role in a B2B SaaS environment
• Experienced in aligning cross-functional team. Can effectively engage with different stakeholders (Sales, Product, Marketing, and Account Management teams) to drive initiatives across the company
• Strategic thinker who is proactive and very organized in their approach  
• You are immensely successful in fast-paced environments which require managing multiple commitments 
• You value integrity and trust in your own approach as well as your teams - You are open and transparent in all communication and promote a culture of collaboration within the team
• Ability to understand the industry, market, competition and business use cases of the product and customers
• Fluency in English (our company language is English)
• Based/open to relocation to Hamburg‍

What we have to offer

• Ownership from day one & direct impact on the success of our company!
• A dynamic and international team with 65+ nationalities across our growing 300+ team members & extremely flat hierarchies
• A great working atmosphere with an open-minded and collaborative culture—plus a team of highly motivated & enthusiastic colleagues who can't wait for you to join
• A fast-paced work environment and complex intellectual challenges from day 1
• Great location – brand new office in the heart of Hamburg, enjoy the view of the iconic Elbphilharmonie concert hall from our rooftop terrace
• It goes without saying: Flexible home-office rules, regular team events (also online), and of course, a wide variety of fruits, snacks and drinks in the Hamburg-office
• A competitive equity package, all employees become shareholders in xChange
• Subsidised HVV Profi ticket to travel freely within Hamburg
• Opportunity to lease a bike and pay through your monthly payslip (huge discounts included)
• Access to the Fürstenberg Institut for personal coaching and counselling
• Support for German language classes
• Refer a friend for our full-time positions and get a referral bonus