Senior Marketing Manager

Visa Sponsorship is not included in our hiring package. Applicants will need to be authorized to work in the U.S.

We’re looking for a Sr. Marketing Manager who loves a good challenge and thrives in start-up environments. You are an experienced marketer with years of experience and a proven track record of implementing marketing strategies and tactics that result in net-new pipeline. You know the ins and outs of building a campaign, segmenting an audience, and Marketing Automation, CRM platforms and can easily diagnose and fix issues. You have a strong understanding of the sales funnel and enjoy building, executing, and optimizing lead generation and ABM strategies.

About You

• 5-7+ years Marketing experience, preferably in a start-up environment
• 3+ years of hands-on experience with Marketing Automation Platforms (Marketo preferred)
• As a Senior Marketing Manager, you are a seasoned professional with extensive experience in demand marketing and growth marketing
• You are adaptable, having worked in teams of various sizes and with different budgets, and you bring a wealth of knowledge and innovative approaches to BetterCloud
• Proven track record of successfully launching high impact integrated marketing campaigns
• Ability to troubleshoot issues within the marketing technology stack and to thoroughly QA prior to launching campaigns
• CSS and HTML understanding as it relates to email design
• Understanding of Marketing Technology tools, integrations, and the flow of data between various systems
  

What You’ll Do

• Craft marketing plans that align with company goals, focusing on demand generation and growth
• Implement marketing campaigns from conception to execution, ensuring they meet targets
• Evaluate the performance and ROI of marketing campaigns, optimizing process, adjusting demand tactics and strategy accordingly
• In collaboration with the Marketing team, continuously improve and pilot new approaches to creating, capturing and converting demand
• Design and execute effective email marketing strategies, utilizing marketing automation tools for efficiency and impact.
• Oversee the marketing operations to ensure smooth execution and alignment with broader business objectives.
• Jointly own the Marketo Lead Database, focusing on data enrichment, completeness, and hygiene to ensure data is syncing correctly between platforms and email communications are inboxed
• Capture every marketing touchpoint for consistent multi-touch attribution and put attribution models in place to help achieve Pipeline, MQL, Lead, and various conversion goals
• Work closely with the full Go-To-Market teams to ensure cohesive strategies and execution across sales and marketing.

Goals

In your first week, you will have…

• completed our 4-day universal onboarding program, BetterBeginnings
• met with your manager 1:1
• met your team
• gained access to the tools and resources necessary to be successful in your new role

In your first 30 days, you will have…

• completed your department’s functional onboarding program
• met and collaborated with your team
• identified projects and tasks that you’ll dive into moving forward
• [only if department specific] completed XYZ certification

In your first 60 days, you will have…

• Develop a clear understanding of our ICO and how current strategies align with it.
• Initiated the planning of the new marketing campaign,incorporating your insights and expertise.
• Begun implementing improvements in marketing operations for increased efficiency.
• Launched new marketing campaigns and started measuring their impact.

What We Offer

• Medical, Dental, and Vision benefits (100% employer-paid option) HSA and FSA and dedicated mental health resources through Spring Health.
• Equity options, financial wellness support, geo-neutral pay, WFH stipend
• Remote friendly culture
• Our team enjoys 4+ weeks of PTO, plus paid sick/mental health days, and 12 paid holidays.
• Plus more… Think events, a company summit, killer swag and a strong BetterCloud Community!