Senior Customer Marketing Manager

LeanIX, an SAP Company is seeking a Senior Customer Marketing Manager (f/m/d) to join our hyper-growth company to drive customer marketing end-to-end. You will work closely with all levels in Marketing, Customer Success and Sales to ideate, build and scale customer experience programs aimed to increase the Community’s loyalty and
growth. You should have a proven track record of understanding customer needs and the decision-making process while also having a strong focus on measuring the success of your programs and being able to confidently present the findings and developments to your key stakeholders.

Based in any of the following location: London, United Kingdom, Bonn, Berlin, Walldorf, Munich Germany or Amsterdam, Netherlands.

What is waiting for you:

• Develop Customer Marketing Strategy: Ideate and develop an innovative
• Customer Experience strategy based on insights across segments, product and personas while understanding the customer decision journey
• Advance Customer Community’s Maturity: Work with Customer Success to up-level all existing community activities including communication and interaction
• Drive Customer Programs: Devise programs that align the overall business goals to build awareness, generate pipeline, accelerate activation, drive advocacy and referrals.
• Content Creation: Develop content calendars and programs to ensure we are providing valuable content to all member segments and driving engagement Cross-functional Alignment: Collaborate with all levels in Marketing, Customer Success and Sales to ideate, build and scale customer experience programs and build out customer

What are we looking for:

• > 5 years of experience in similar role with a track record of successfully driving customer marketing activities
• BA/BS degree in marketing, analytics, business, or business informatics or similar
• Independent creation and successful execution of community-focused marketing campaigns
• Strong analytical skills and advanced project management skill
• Excellent interpersonal and communication skills
• Understanding of B2B SaaS

LeanIX, an SAP company, is a market leader for enterprise architecture management (EAM), driving the modernization of IT landscapes and continuous business transformation. Its software-as-a-service solutions empower organizations to create transparency, enabling them to visualize, assess and manage the transition towards their target IT architecture. By offering a data-driven and automated approach enhanced with AI, LeanIX helps organizations make sound decisions and collaborate more effectively. LeanIX serves over 1,000 companies globally across various industries, including more than 10% of the Fortune 500 and half of the German DAX 40. Headquartered in Bonn, and offices in Munich and Berlin (Germany), LeanIX also has a strong international presence with offices in Boston (USA), London (UK), Paris (France), Amsterdam (Netherlands), and Ljubljana (Slovenia). In November 2023, LeanIX became part of SAP. For more information, visit . Your application information might be therefore shared across both SAP and LeanIX recruiting and hiring teams.

LeanIX is not just a product, in fact it‘s a great place to work. Colleagues (600+) from dozens of countries jointly make our vision reality. We believe in transparent communication, personal development, diverse workforce, innovation by creating ideas that prove useful and that our world-class team deserves the best software stack money can buy.

At LeanIX we have a Hybrid Work Mode which means you work remotely from your home office and work from one of our offices. LeanIX teams and team members decide together on the work mode which suits them best.