Senior Content Marketing Manager

At Buynomics, we transform how companies understand their customers through our groundbreaking Virtual Customer technology. By leveraging large-scale simulation technologies, we predict purchase behavior with unmatched speed and precision, enabling data-driven, transparent, and customer-centric commercial decisions. Our mission is to become the operating system for commercial decisions, providing a single source of truth for all market-facing questions including pricing, product offers, and promotions. Join us and be a part of the next-generation SaaS company in pricing and product optimization.

What you'll do:

We are looking for an experienced Content Marketing Manager to lead our content strategy and execution. The ideal candidate will have at least 5 years of relevant experience, preferably in a B2B SaaS environment. They should excel at engaging prospects through compelling written content and visual communication. This role requires a creative thinker with excellent analytical skills who can develop and execute content strategies that drive traffic, engagement, and conversions.

Key Responsibilities:

Content Strategy & Development:

• Develop and execute a comprehensive content marketing strategy aligned with Buynomics’ goals and target audience.
• Create and manage a content calendar, ensuring timely production and distribution of high-quality content.
• Produce a variety of content types including blog posts, whitepapers, case studies, videos, webinars, and social media updates.
• Optimize content for SEO to increase organic search visibility and drive traffic.

Channel Management & Expansion:

• Identify and expand into new content channels to increase reach and engagement.
• Manage existing content and make data-driven recommendations for improvements.
• Ensure all content aligns with Buynomics’ brand voice and messaging.

Collaboration & Coordination:

• Work closely with the marketing and business development teams to align content
• initiatives with broader marketing and sales strategies.
• Collaborate with founders and subject matter experts to develop authoritative and engaging content.
• Coordinate with external vendors and freelancers as needed.

Performance Tracking & Reporting:

• Monitor and analyze content performance using analytics tools.
• Report on key metrics and provide insights to inform future content strategies.
• Continuously refine content tactics based on performance data and industry trends.

What you'll need:

• Bachelor’s degree in Marketing, Communications, Journalism, or a related field.
• Minimum of 5 years of experience in content marketing, preferably in a B2B SaaS environment.
• Demonstrated experience with enterprise customers would be a plus.
• Proven expertise in various content formats (written, video, etc.) and SEO best practices.
• Hands-on experience with content marketing and SEO tools, HubSpot would be a big plus
• Strong PR skills and experience managing media relations.
• Excellent strategic, analytical, and project management skills.
• Creative mindset with a proactive and results-driven approach.
• English native speaker / Bilingual (C2)

What we offer:

• An international and diverse work environment
• Remote work model with offices located in Cologne / Barcelona
• Opportunities to develop your skills with our employee development & education budget
• Local language lessons (German/Spanish according to location)
• Health & Fitness Benefits