Sales Development Representative

Data Never Lies is a UK based team that believes in the power of facts over guesswork. For years, we’ve been helping businesses dig into the darkest corners of their data (and yes, data does have dark corners—usually where no one bothers to clean up) to turn insights into action.

Job Description

This is a remote position.

About Data Never Lies

Data Never Lies is a B2B Business Intelligence company helping mid-sized companies (50–250 employees) make fewer mistakes and faster decisions using dashboards, automation, and AI.

We work primarily with clients in the US and UK, selling high-ticket BI and analytics services (average deal size ~$60,000).

We don’t believe in dashboards for dashboards’ sake — data should lead to decisions. And yes, sometimes the data is uncomfortable. That’s the point.

The Role

We’re looking for a middle–senior SDR to join our sales team and own outbound lead generation across LinkedIn, email, and related outreach channels.

You’ll take an existing but still young outbound process and develop it further together with sales and marketing:

• test messages,
  
• improve targeting,
  
• explore new channels,
  
• and turn smart outreach into qualified meetings.
  

Your only core outcome: book qualified meetings with decision-makers.

What You’ll Do

• Run outbound outreach across LinkedIn, email, and other relevant channels
  
• Work with US & UK markets, primarily decision-makers in mid-sized B2B companies
  
• Qualify leads and book sales meetings (SQLs)
  
• Transfer qualified opportunities to the Sales Manager (you don’t close deals)
  
• Continuously A/B test messaging, sequences, and hypotheses
  
• Collaborate closely with:
  • Presales (tech support, sales pack)
    
  • Sales (priorities, ICP, feedback from calls)
    
  • Marketing (positioning, cases, offers)
    
• Help improve and scale the outbound process over time
  

What Success Looks Like

• A steady flow of qualified meetings booked
  
• Meetings with the right ICP, not just volume
  
• Clear contribution to sales pipeline quality
  
• Measurable improvements in outreach performance over time
  

Main KPI:

→ Meetings booked with qualified leads

Who You Are

We’ll be a great match if you:

• Have solid B2B SDR experience (outbound, not just inbound)
  
• Understand how real outbound works (not spam)
  
• Are comfortable working with high-ticket B2B offers (~$60k deals)
  
• Have experience with LinkedIn and email outreach tools
  
• Can think in hypotheses, experiments, and numbers
  
• Understand technology well enough to talk confidently with:
  • founders
    
  • executives
    
  • heads of operations / analytics
    
• Ideally have experience with data, analytics, BI, SaaS, or tech services
  

Bonus (not required, but appreciated):

• Understanding of data / analytics / BI topics
  
• Experience working with US-based clients
  

Growth & Compensation

• Fixed salary + bonus based on meetings booked
  
• Clear growth path:
  • SDR → Senior SDR → Account Executive
    
• Opportunity to grow into a full sales role if that’s your goal
  

Practical Details

• Full-time or part-time — both options are possible
  
• Preferred time zones that can cover US West Coast mornings
  
• Remote-friendly
  

Why Join Us

• Real B2B sales with meaningful deal sizes
  
• Strong collaboration between sales, marketing, and presales
  
• Room to influence the process, not just follow it
  
• A company that actually cares about quality, not vanity metrics
  

And yes — data never lies. But outreach sometimes does.