Retention & Gamification Lead

We are looking for a skilled Retention & Gamification Lead to join Praktika.

If you have a strong background in gamification, user retention, and data analytics, and want to drive innovation in language learning, join us to revolutionize education with AI!

Your days will be filled by:

• Lead a multidisciplinary team to develop and implement a gamification strategy that aligns with our company goals, enhancing user retention. Define key performance indicators and set clear objectives for the team.
• Design gamification blueprints that outline mechanics, progression systems, and rewards, and use the HOOK model to analyze and structure user engagement.
• Establish an analytics framework to track user behavior, identify patterns, and measure the effectiveness of gamification efforts. Collaborate with marketing, UX/UI design, and customer support teams to ensure a cohesive user experience.
• Execute A/B testing to optimize gamification elements and apply industry best practices and user feedback to continuously improve our approach.
• Regularly report on the impact of gamification on user retention and engagement, providing insights and recommendations for strategic adjustments.
  

You would be a great fit for the role if:

• Holds a Bachelor’s degree in Game Design, Computer Science, Psychology, Marketing, or related field; advanced degree preferred. Over three years of leadership experience in product management and gamification within the consumer mobile app industry.
• Strong understanding of game mechanics and user psychology, coupled with excellent analytical skills to translate complex data into actionable insights.
• Effective communicator, fluent in English, with a solid track record of collaborating with both technical and non-technical stakeholders.
• Proficient in major analytics tools like Google Analytics, Mixpanel, Amplitude, and Fullstory. Demonstrates stable job history with internal promotions and tenures over two years.
  

You would be an exceptionally great fit for the role if:

• 2+ years of experience with top-grossing Educational Mobile Apps or Mobile Games.
• Engineering experience in app development.
• Strong hands-on experience in mobile app retention data analytics.
  

Why should you join Praktika:

• Be part of the story of one of the fastest-growing early-stage consumer AI companies globally
• Work with a highly ambitious team using the best technologies on the market
• Drive innovation and make a significant impact in the AI and education sectors
• Competitive salary
• Flexibility to work remotely
• Health and wellness benefits to support your overall well-being
• Opportunity for rapid career growth and personal development
• Access to an AI toolkit including ChatGPT, Copilot, and other productivity tools
  
• Annual educational budget of up to $1,000