Product Marketing Manager (CRM)

We are expanding our team and looking for a data-driven Product Marketing Manager to maintain close contact with our customers - parents whose children learn and play in our applications.

Responsibilities:

• Analysis of users’ (parents) behavior, their Customer Journey Maps, and payment patterns, followed by segmentation and development of individual types of communication.
• Search and testing of solutions to increase Revenue and Retention.
• Setting up push, email, in-app, and SMS communications with parents using CRM service: trigger chains, and blast mailings.
• Collaboration with marketing and product teams to strengthen Acquisition campaigns and communication of product updates.

Requirements:

• Experience in product marketing, CRM product management, or CRM marketing management for 2 years or more.
• Product mindset, always having the customer's context in mind.
• Experience in owning Revenue and Retention, with a track record of achieving goals for these metrics.
• Upper-Intermediate English level or higher.
• Knowledge of customer base segmentation and analysis methods, with corresponding experience.
• Experience working with product metrics and product analytics.
• Implementation of communication strategies through tests (including A/B testing) and a data-driven approach - making decisions based on target metrics.
• Experience managing email and push communications using CDP/CRM services.
• Basic knowledge of email marketing fundamentals: domains, reputation, and the best practices for sending emails.

What do we offer:

• Remote working format.
  You can follow a digital nomad lifestyle or work from a country of preference.
• The opportunity to become part of the best team in the mobile educational technology segment.
• Significant influence on product growth through communication.
• Opportunity to safely experiment.
  We will encourage you to be brave in your hypotheses and assumptions.
• A data-driven decision-making culture.
  Using our analytical infrastructure, you will rely on data while making decisions.
• Paid sick leave and vacation.