Product Marketing Manager

Marketing at Loop is all about creating genuine connections with e-commerce brands. Our goal is to continuously provide value and build relationships that make brands not only love our brand and products but also become loyal customers. We’re transforming how brands perceive post-purchase experiences and returns, turning them into opportunities to fuel their success.

Product Marketers at Loop play a pivotal role in aligning the needs of e-commerce brands with our product strategy, driving awareness, and generating demand for our offerings. As a member of Loop’s Product Marketing team, you will spearhead initiatives that bring our products to life, empowering our merchants to deliver exceptional customer experiences. This highly cross-functional role will be collaborating closely with teams across Product, Marketing, Sales, Merchant Success, and more, ensuring the success of our products at every stage of their lifecycle. You’ll lead go-to-market strategies for a product line, including positioning, messaging, launch planning, sales enablement, and sustaining demand for the products within Loop’s platform.

We’re seeking an experienced, innovative, and results-oriented product marketer who is eager to make a significant impact.

At Loop, we believe that flexibility and choice are what allow you to do your best work. With our Blended Working Environment, you have options ranging from joining our HQ office (in Columbus, Ohio), opting into a Hub (a location with 4+ team members), or staying totally secluded (our version of remote). Our team is spread across the United States, select provinces in Canada (Ontario & British Columbia), and the United Kingdom. Wherever you live, you can create the work environment that best matches your preferences and lifestyle.

What You’ll Do:

• Lead product launches and be a partner to the Product team, with a focus on getting results and a desire to experiment and learn
• Develop positioning and messaging that differentiates Loop from our competitors and demonstrates an understanding of our customers needs
• Enable the sales team with world-class internal and external content (demos, decks, comparisons) that demonstrates the power of our products
• Collaborate across teams to build timely platform-wide, or industry specific, product pitches and content
• Develop an expert understanding of Loop’s features, use cases, and the markets we compete in and be able to demo our products effectively
• Drive competitive analysis for your product area and cross-functionally communicate with product, sales, and others to ensure our positioning is up-to-date
• Stay organized, be able to manage highly interdependent, complex projects and keep various work streams on track and stakeholders informed

Your Experience:

• Minimum of 3 years experience in product marketing (tech highly preferred)
• Have a track record of ideating and executing on innovative, impactful go-to-market tactics
• Can interpret usage data or market research to make decisions effectively
• Exceptional writing ability with an eye for storytelling and persuasive calls to action
• Demonstrated ability to collaborate and work cross-functionally with technical, analytical, and creative teams
• Excel at influencing across teams, harnessing disparate motivations to achieve a shared goal
• Comfortable presenting and influencing strategy to C-level executives
• Will become fascinated by our market and customer base and motivated by their success
• Can manage complexity well and are adaptable to change
• Appetite for driving impact and openness to new thinking