Product Marketing Manager

We’re looking for a talented product marketer to join our team as one of our first marketing hires. In this position you’ll play a key role in helping a fast-growing startup define our messaging, pricing, positioning, go-to-market strategy, and more! You’ll own the product marketing function at HumanSignal, with the ability to make and influence decisions that will have a significant impact on the company’s growth and trajectory.

The AI/machine learning space is changing at a rapid pace, and having a strong product marketer who understands the space, the product, our customers (both current and future) and how they all fit together is critical for the company’s success. If you’re looking to join a veteran marketing team at a company with a strong product-led growth motion and a vibrant open source community, this could be the place for you!

What you’ll be doing:

You’ll be a key part of the marketing team, reporting to the Director of Marketing, where you’ll:

• Become an expert in the market, our competitors, the product, and our customers (both current and future). This includes:
  • Digging into internal and external data, and conversations with prospects and users, to refine and continue developing our definitions for ICPs and key personas.
  • Gathering information and analyzing our competitors’ positioning, features, pricing, and approach. You’ll then enable the marketing, sales and product teams to understand how to position against them.
  • Identifying, tracking, and analyzing the product and process maturity lifecycle, including drivers to adopt a data labeling platform, triggers for expansion, and finding other opportunities to make customers more successful along the way
• Assist in developing positioning and messaging, crafting the best positioning for Label Studio Enterprise considering business goals, jobs to be done, product capabilities, and relevance in the ML/AI pipeline. You’ll define product value pillars, and help differentiate between open source and enterprise versions.
• Build a close relationship with Product/Engineering and Marketing teams. You’ll be the glue that holds these groups together and ensures that Marketing understands what is being built and how to best support it, and the Engineering and Product teams gets feedback from the GTM teams to aid them as they continue to develop the product.
• Work on go-to-market programs - this includes new release and product launches, etc. You’ll work with product and engineering to support naming and positioning, audience, goals for adoption, messaging and and content to support launches and ongoing communications.
• Develop content and partner with content marketing resources to support lifecycle marketing and support nurture, ABM and outbound campaigns.
• Inform packaging and pricing decisions, as well as differentiation between product tiers, based on customer value proposition and market dynamics.
• Enable sales to succeed, working with sales managers to develop and execute an enablement plan. You’ll be responsible for developing the pitch decks, product training, and customer-facing content that sales needs to educate our customers.

What you’ll bring:

• Experience working as a product marketer. Bonus for experience in a B2B SaaS startup with a product-led growth strategy.
• Solid technical acumen that you can leverage into meaningful content for our users with ideally exposure to AI/ML technologies.
• Knowledge of product marketing fundamentals: positioning, messaging, enablement. Experience with pricing is a big plus.
• Understanding of product-led growth frameworks, and the role product marketing can play in helping achieve key business metrics tied to business objectives including acquisition, retention and monetization.
• Storytelling skills, with the ability to clearly articulate concepts though compelling narratives, particularly on technical topics.
• Content creation and writing ability - we’re a small, agile team of player-coaches. Definitely expect to get your hands dirty
• Have a track record of working cross-functionally to influence action and execution
• Be able to prioritize and manage multiple projects at once
• Influence and take shared ownership of enterprise pipeline generation, sales win rate, and product/feature adoption KPIs
• Have a passion for HumanSignal’s vision and product

What your role will look like:

Within 1 month, you'll:

• Work with internal teams to get up to speed on current positioning and messaging
• Update and expand our ICP and persona documentation, and begin collecting quantitative and qualitative datapoints about the customer journey.
• Research the market and competitors to be able to provide guidance and direction to go-to-market teams
• Be solidly embedded with the Product and Engineering teams, and establish an initial release and communication process

Within 3 months, you'll:

• Own all product and feature launches and announcements
• Map the user journey and key points for lifecycle / educational content to help increase activation and ‘handraisers’ for enterprise pipeline
• Provide key input on messaging, product positioning and develop content to support our sales enablement and go-to-market activities, including collateral, sales decks, and copy for our website

Within 6 months, you'll:

• Continue to work closely with Product and Engineering to ensure a tight strategic relationship, and iterate on our operational processes and best practices
• Be the go-to technical expert on the marketing team with deep knowledge of our product and space
• Keep iterating and improving our messaging, positioning, product launches, sales enablement and content to support our go-to-market activities
• Help set the product marketing strategy for the next six months and beyond

It is an exciting time at HumanSignal, we are a growing startup and at this stage we are constantly evolving. While we have put a lot of thought into your first and most important initiatives, it’s only an example and something we will work on together. We're always learning and growing, so like us this role will evolve and expand. We hope that this opportunity sounds exciting to you and that you consider joining us on our journey!