Product Marketing Manager

lemlist is the sales engagement platform that gives sales teams the unfair advantage they deserve.

Bootstrapped since day one, we’ve grown from 0 to $35M ARR in 6 years, without raising a single dollar.

Today, we’re a profitable B2B SaaS company valued at $150M, trusted by 40,000+ sales teams worldwide to book more meetings and close more deals.

The role: Product Marketing Manager

We’re looking for a Product Marketing Manager to own how we position and communicate lemlist’s product, turning every feature launch into adoption and revenue growth.

Your mission: make sure every product innovation drives real business impact: more signups, higher activation, stronger retention, while building credibility with our sales audience.

This is a high-impact role within our Marketing team, working directly with our CMO and Product team, and collaborating closely with a strong PMM peer and the Growth team.

You’ll be in the driver’s seat to shape lemlist’s narrative, orchestrate GTM launches, and scale product adoption.

What you’ll do

• Narrative & Positioning → Work with PMs to define the why behind each feature, and turn it into compelling stories and use cases that resonate with sales teams.
• GTM Orchestration → Plan and execute go-to-market launches across multiple channels, aligning Product, Growth, and Marketing to maximize adoption.
• Content & Assets → Own key product marketing deliverables: product pages, newsletters, launch kits, clients success stories, competitive benchmarks, and internal enablement docs.
• Market & Product Expertise → Be the in-house expert on product, industry trends, and competitors to sharpen our positioning.

→ Check out practical examples of GTM plans and assets here ←

Your first year at lemlist

Months 1–3

• Dive deep into lemlist: product, personas, competitors.
• Dive into our GTM process, shadowing our experienced PMM.
• Contribute to a first product launch: from co-crafting the narrative to supervising the launch of the campaigns the D-day and creating some assets (like product page)
• Organise and publish your first success story

Months 3–6

• Lead and own GTM for major feature launches, from narrative to distribution, with strong acquisition a/o adoption KPIs
• Independently create content such as product pages, playbooks, email campaigns, Social Media posts, and video scripts (youtube long form, ad shorts, looms for users...)

Who you are

• Fluent in English, with excellent written and spoken communication skills.
• Experienced → You bring 3+ years of B2B SaaS experience in product marketing ideally with proven GTM success.
• Storyteller & Strategist → You know how to turn features into simple, compelling narratives, positioning them as tools that help sales teams replicate proven success.
• Hands-on Marketer → You’re equally comfortable defining positioning and writing product pages or newsletters.
• Product-curious → You love digging into features, testing workflows, talking to customers and keeping tabs on competitors.
• Collaborative → You thrive at working cross-functionally with Product, Growth, and Marketing.
• Growth-minded → You think in terms of metrics: acquisition, activation, adoption.
• Sales-knowledge → Knowledge of Sales persona and industry (tools/landscape) is a huge plus

What’s in it for you?

• Competitive salary + company bonus (up to 15K€ per year depending on company’s performance)
• 37 days of holidays/year (+3 additional days offered by lempire)
• Alan Blue: Comprehensive 100% premium medical coverage for you and your family
• Swile Meal Tickets: Enjoy daily meal tickets to fuel productivity
• Navigo Card: Seamless commuting with a 100% covered Navigo card
• Team building: We all meet once per year at really cool places around the world (check our video here)
• For Parisians - Wellpass (ex Gymlib)

Recruitment Process

1. 30 min screen interview with Domitille (CMO) or Victoire (TAM)
2. Business Case (async.) + 45min live Q&A with Domitille (CMO)
3. PMM interview with Miha
4. 30 min interview with Charles, our CEO + 30 min interview with 2 Marketing team members
5. Reference Check
6. Offer