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TikTok

Product Marketing Intern

We are looking for talented individuals to join us for an internship in 2023. Internships at TikTok aim to offer students industry exposure and hands-on experience. Watch your ambitions become reality as your inspiration brings infinite opportunities at TikTok.

The Product Marketing Intern will join the Product, Strategy & Operations team, within the high performing and extremely nimble Ads Monetization team. This highly organised and efficient professional must be flexible and able to wear multiple hats while working closely with our cross functional teams and prioritising the needs of the team. This role will be key to positioning the value proposition and features of our platform to our small business customers.

In this role, you will:

  • Work closely with Product Marketing Managers to analyse product functionality, performance trends and test hypotheses to help shape go-to-market strategies
  • Perform analysis on ads to uncover creative and optimisation best practices
  • Develop product feedback processes and assist in conducting market research and customer interviews
  • Collaborate with cross-functional stakeholders to develop client-facing marketing materials and playbooks
  • Assist in creating streamlined processes and documentation to communicate product release timelines with sales teams
  • Create reporting and dashboards to analyse and track campaign performance, trends, and identify optimisation opportunities for our small business customers

Qualifications

  • Currently pursuing a bachelors, masters or MBA degree
  • Available from June for at least 12 weeks
  • Excellent written and verbal communication skills
  • Great customer service skills, with experience working with both internal and external partners/customers
  • Data collection and synthesis of that data into consumable reports
  • Strong market research skills, including the ability to segment and quantify customer segments by various characteristics, is a plus
  • Strong operations skills with ability to define process improvements
  • Ability to work cross-functionally with multiple teams and stakeholders; excellent relationship building, collaboration, negotiation and influence skills
  • Excellent work ethic with the ability to work independently and deliver results with minimal supervision

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