Enline School, a rapidly growing startup in the Edtech space, is seeking an experienced Product Manager to lead the development of its mobile learning app. The company is currently building an MVP where an AI avatar guides learners through interactive exercises based on scripted content. At this pivotal stage, a strategic leader is needed to help shape the product and drive its success.
Your Role
- Churn & Retention: Develop and execute strategies to minimize churn and maximize user retention. Understand how to keep users engaged and motivated to learn within the app.
- Exercise Specification: Work closely with the development and content teams to create clear, actionable specifications for learning exercises that enhance user engagement.
- Metrics Analysis: Analyze user behavior, engagement metrics, and feedback to inform data-driven product decisions and continually improve the app’s performance.
Requirements
- Proven experience in managing B2C Edtech mobile applications, with a successful track record of launching and scaling digital products.
- Expertise in developing retention strategies and minimizing churn in mobile apps, particularly within the education sector.
- Strong data analysis skills, with the ability to interpret user metrics and use insights to guide product improvements.
- Ability to translate educational content and objectives into interactive and engaging learning exercises.
- Excellent communication and collaboration skills, capable of working closely with cross-functional teams including developers, designers, and content creators.
