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Kodland

Marketing Project Manager (Web Funnels)

RemoteFull-timeMiddleWorldMarketing

What you are going to do:

  • Coordinate the creation of landing pages and marketing quizzes from briefing to launch for different products (Math, Coding, Gamedev, Design) and regions (LATAM, MENA, EU, and SEA)
  • Optimize processes including briefing, requirements gathering, design, content creation, testing, and launch
  • Identify and proactively enhance marketing landing pages and quizzes using analytics, industry best practices, and insights from monitoring competitors in the EdTech sector and related industries across our regions
  • Conduct A/B tests in cooperation with Product Lead to implement and validate improvements to landing pages and quizzes
  • Manage SEO tasks backlog in collaboration with SEO specialists and content writers.
  • Collaborate with marketing, product, support, and regional teams to synchronize efforts and achieve common goals
  • Regularly review analytics dashboards and Google Analytics to assess conversion rates and performance in current marketing funnels

What we expect from you

  • At least 1.5 years of proven experience as a project manager in the marketing or IT industry
  • Experience managing web project development from idea to launch
  • Keen eye for web design and understanding of the latest UX/UI trends
  • Knowledge of modern project management methodologies
  • Basic understanding of SEO
  • Experience working in Figma, Google Analytics and Notion, familiarity with the most popular low-code/no-code constructors
  • Excellent communication skills and the ability to effectively work with diverse stakeholders
  • English proficiency at Upper-Intermediate level or higher
  • Experience in A/B testing (nice to have)

Stages of interview

  • HR interview
  • Hard skills interview with Global UA Products Lead
  • Test task
  • Culture fit interview with Global Paid User Acquisition Lead
  • Gathering recommendations
  • Offer

Why us

  • Global Collaboration: Join a diverse, international team that values innovation and recognizes individual contributions.
  • Competitive Compensation: Receive an attractive salary package that reflects your expertise and rewards your contributions.
  • Flexible Work Schedule: Enjoy the freedom to work during hours that best suit your productivity and lifestyle.
  • Professional Development: Benefit from continuous learning opportunities and support for your career advancement goals.
  • Location Options: Choose to work from our Belgrade office or remotely, with seamless collaboration tools for both.

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