Increase the quantity and quality of incoming leads and ensure sustainable growth in brand awareness for Fuse San Francisco within the franchise zone through strategic marketing efforts.
Responsibilities:
- Develop and implement a one-year marketing strategy focused on the local market;
- Create and launch promotions, offers, and a product matrix to attract and retain customers;
- Plan the content calendar and organize content production (copy, visuals, video);
- Manage advertising platforms: monitor performance, and communicate with account managers (Yelp, Google, etc.);
- Optimize advertising campaigns within the available budget;
- Develop strategies to increase reviews on key platforms;
- Collect and analyze data: traffic, engagement, conversions, and other KPIs;
- Organize and execute marketing campaigns (including major initiatives currently in development).
Expectations:
- At least 2 years of marketing experience;
- Understanding of the local market and promotional tools;
- Ability to think strategically and act quickly;
- Willingness to take full responsibility for results.
Conditions:
- Remote work from anywhere in the world;
- Monday to Friday, 8 AM–5 PM PST (California time);
- 2-month probation period.
