Marketing Data Analyst

We are seeking a highly motivated and detail-oriented Marketing Data Analyst to join our team. The ideal candidate will play a crucial role in supporting our marketing and sales efforts by gathering, analyzing, and presenting data-driven insights. The Marketing Data Analyst will collaborate closely with the marketing, sales, and inside sales teams to provide accurate and timely reports that inform strategic decision-making and drive business growth. Proficiency in HubSpot CRM, Google Analytics GA4, data analysis, and data visualization is essential for success in this role.

Key Responsibilities:

• Collaborate with the marketing and sales teams to create comprehensive weekly, monthly, and quarterly marketing performance reports.
• Compile and analyze data related to inbound leads, booked meetings, qualified leads, pipeline generated, and the various stages of deals in the pipeline.
• Utilize HubSpot CRM and Google Analytics GA4 to gather and consolidate marketing and sales data.
• Coordinate with the inside sales team to ensure the latest updates are integrated into the reports.
• Maintain and update data within HubSpot CRM to ensure accuracy and reliability of reporting.
• Prepare error-free marketing reports that provide a clear and up-to-date snapshot of the business's performance through data analysis.
• Develop and manage data sets in CRM to generate real-time reports and dynamic dashboards.
• Translate complex data sets and numerical graphs into meaningful narratives and actionable insights.
• Monitor key performance indicators (KPIs) and performance metrics, identifying areas for improvement and growth opportunities.
• Continuously seek ways to enhance business reporting processes, driving efficiency and effectiveness in the field.
• Stay up-to-date with industry trends and best practices in data analysis, CRM management, and data visualization.
• Familiarity with ZoomInfo is a plus and will be considered an added advantage.
  

Qualifications:

• Bachelor's degree in any field.
• 2-4 years of experience in data analysis, preferably in a marketing or sales analytics role.
• Strong proficiency in HubSpot CRM and Google Analytics GA4.
• Advanced skills in Microsoft Excel for data analysis, and reporting.
• Ability to effectively collaborate with cross-functional teams and communicate complex data insights in a clear and concise manner.
• Experience with data visualization tools and techniques.
• Knowledge of ZoomInfo is a plus.
• Detail-oriented with a high level of accuracy in data reporting.
• Adaptability to changing priorities and business needs.
• Effective written and verbal communication skills.
  

If you are a data-driven individual with a passion for translating numbers into actionable insights, we invite you to apply for this exciting opportunity. Join our team and contribute to our growth by providing data-driven guidance for our marketing and sales strategies.