Marketing Coordinator Intern

Tidepool is seeking a Marketing Coordinator Intern to join our dynamic marketing team for a duration of three months and possibly more. The Marketing Coordinator Intern will support various marketing initiatives and coordinate marketing projects to ensure their successful execution to drive growth and engagement across various channels. This role requires an individual with strong organizational skills, attention to detail, a strong understanding of marketing fundamentals, excellent communication skills, and the ability to work independently while collaborating with cross-functional teams.

We’re looking for someone who is comfortable both working collaboratively across multiple teams and on independent projects in a fast-paced and ever-evolving environment. You must resonate with our mission and be passionate about driving change for people living with diabetes.

Responsibilities include assisting with the following:

• Assist in the development and implementation of marketing strategies, campaigns, and initiatives.
• Assist in the development and maintenance of a marketing document control process.
• Conduct market research and analyze market trends to provide insights and recommendations to the marketing team.
• Support the management of the social media content calendar.
• Monitor and report on the effectiveness of marketing campaigns.
• Coordinate trade shows, including logistics, staffing, and promotional materials.
• Develop and manage a content calendar to ensure the timely delivery of marketing materials.
• Develop project proposals for new processes and tools.
• Collaborate with cross-functional teams, including product, design, and content to develop and execute marketing strategies.
• Monitor and analyze marketing performance metrics, including conversion rates, engagement, and ROI.
• Plan and execute events including webinars and sales meetings.
• Maintain and optimize CMS tools and strategy.
• Educate team members on up-to-date marketing trends and best practices to inform marketing strategy and execution.

Qualifications

• Strong written and verbal communication skills.
• Excellent organizational and project management skills.
• Ability to work in a fast-paced environment and manage multiple projects simultaneously.
• Proficient in Microsoft Office Suite and experience with marketing software and tools (e.g., Adobe Creative Suite, Hootsuite, Google Analytics).
• Knowledge of social media platforms and best practices.
• Strong understanding of marketing fundamentals, including messaging, positioning, and branding.
• Knowledge of healthcare industry regulations and best practices is a plus.