Marketing Automation Specialist

As the Marketing Automation Specialist at People.ai, your role is to enhance our marketing automation capabilities, drive the effectiveness of our owned channels, and improve lead qualification through the strategic execution of Marketo programs. You will be the cornerstone of our marketing automation  and campaign efforts, ensuring the seamless operation and optimization of our digital marketing initiatives.

Responsibilities:

• Own the execution of Marketo programs to improve owned channels, resulting in better-qualified leads.
• Set the stage for best-in-class marketing automation programs, including landing page optimization, form implementation, Email A/B testing, and overall program Q/A.
• Regularly analyze and report on programs and email sends in Marketo, providing insights to program managers and stakeholders.
• Work with program managers to activate programs and email campaigns across Marketo / Webflow including: setup, testing, and execution of marketing emails, landing pages, forms, lead lists, and flows for various demand generation programs.
• Manage a central email tracker and report the schedule of outbound communications globally on a weekly basis.
• Communicate metrics on campaign performance to program managers and stakeholders regularly to assist with optimization.
• Collaborate with the global digital team to implement and optimize form strategy on the website.
• Stay up to date with Marketo best practices and become the “center of excellence” for all digital marketing assets and programs by providing technical and application support to other marketing personnel.
• Continuously test, measure, and optimize messaging, assets, programs, segments, and tactics.
• Assist with data management tasks designed to increase program, tactic, and reporting effectiveness.
• Participate in brainstorming and implementing new programs, tactics, and processes.

Requirements:

• Proficiency in tools such as Marketo and Webflow.
• Marketo Certified Expert is a major plus.
• Understanding of key B2B marketing program metrics and marketing funnel.
• Understanding of GDPR, CCPA, and CAN-Spam compliance.
• 2-3 years of email marketing/marketing automation experience.
• Ability to build relationships and work with global teams.
• Project management skills with the ability to multitask and prioritize.
• Ability to analyze data and communicate results and findings.
• Ability to quickly learn and troubleshoot complex technology.
• Ability to work independently and effectively within a team.