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SOFTSWISS

Lead Content Writer

$57,500 – $97,750estimatedRemoteFull-timeLeadWorldMarketing
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Key Responsibilities

  • Expert Content Creation: Write, localise, and finalise high-quality, clear, and consistent content for complex projects, operating as a subject matter expert with no day-to-day guidance.
  • Cross-Functional Leadership: Act as a project owner to coordinate and lead cross-team initiatives involving SEO, Digital Marketing, Design, and Development teams.
  • Strategic Influence & Planning: Influence decisions within and beyond your own work area by contributing significantly to the overarching Content Plan, Activity Calendar, and Lead Magnet Plan.
  • Complex Problem Solving: Identify and resolve complex issues related to content strategy, website maintenance, and cross-departmental requests.
  • Mentorship & Quality Assurance: Mentor Senior, Middle, and Junior Content Writers, and assist the Team Lead/Head of Content Marketing in controlling the quality of final draft copy generated by the wider Content Team.
  • Analytics & Sales Enablement: Take a highly confident role in content performance reporting (GA4, GSC), interpreting data independently to improve B2B sales enablement materials, USPs, and challenge-solution-led content.

What you'll do

  • Lead content creation and ensure high-quality output across complex projects.
  • Coordinate with SEO, Digital Marketing, Design, and Development teams on cross-functional initiatives.
  • Contribute to strategic content planning and lead magnet development.
  • Mentor content writers and uphold quality standards within the team.
  • Analyze content performance data and apply insights to improve materials for sales enablement.

Who you are

  • Authoritative expert with hands-on experience in high-level content creation.
  • Strong cross-functional collaborator and project owner.
  • Strategic thinker with ability to influence decisions beyond the Content Marketing scope.
  • Mentor with focus on quality and team development.
  • Data-driven with ability to interpret metrics for optimization.

Required Experience

  • Higher education in marketing, journalism, linguistics or relevant domain (BA or MA).
  • Computer and tech savviness; understanding of content and web metrics.
  • Organised project management; experience in copywriting, editing, and performance tracking.
  • Digital tools: Google Workspace, SEO tools (Semrush, Ahrefs, etc.), project management tools (Jira, Asana, Trello, etc.), GA4 and Google Search Console.
  • Proficiency in English (C1+). Proficiency in Spanish (C1+).

Nice to Have

  • Experience in iGaming, IT marketing, B2B marketing.
  • Languages: Russian, Portuguese, Polish.
  • CAE/CPE/CELTA/IELTS/TOEFL certificates.
  • Knowledge of WordPress and ChatGPT; understanding of content/digital marketing principles.
  • Experience working with dev teams; familiarity with content/design cycles and processes.

Main Advantages

  • Private health insurance
  • Sports benefits
  • Comprehensive Mental Health Program
  • Free English lessons (online)
  • Local language courses
  • Paid time off
  • Maternity leave support
  • Referral program rewards
  • Upskilling, internal workshops, and conferences

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