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Palta

Head of User Acquisition

Responsibilities:

  • Define, own and execute our long-term user acquisition strategy;
  • Drive rapid customer growth by taking full ownership of all digital marketing channels such as Paid Social, Paid Search, affiliates etc
  • Define our testing strategy within existing and new channels to quickly understand profitability and scale where relevant;
  • Manage, optimize and report on marketing budgets and ROI providing business cases, implementation, and learnings;
  • Own growth stack, tooling, and media mix modeling and evangelize it within the company;
  • Work closely with our creative team to develop a state-of-art creative strategy for our ads and other marketing materials;
  • Work closely with our Product and Growth teams to help identify, prioritize, and deliver on growth initiatives;
  • Build and mentor a brilliant growth team with a high sense of ownership and a culture of getting stuff done.

ā€What drives success for this role:

  • 6+ years of user acquisition from strategy to execution in a start-up, predominantly in the mobile app space;
  • 3+ years experience in managing high-performance growth teams;
  • Proven track record in mobile user acquisition and marketing landscape, organic is a big bonus;
  • Advanced knowledge of marketing data stack, tracking, attribution, incrementality, BU economics is a must;
  • Excellent communicator & comfortable in an international environment Data-driven decision maker with significant experience running A/B tests;
  • Great people management skills, ability to build processes and influence cross-functionally;
  • Capable of delivering maximal impact in a short amount of time;
  • Ability to think differently and see the big picture;
  • Resourceful, creative, and self-motivated;
  • You have a can-do-more approach, a passion for making an impact and exceeding your goals;
  • English - fluent, excellent writing.

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