Head of Paid Digital Team

Wrike is the most powerful work management platform. Built for teams and organizations looking to collaborate, create, and exceed every day, Wrike brings everyone and all work into a single place to remove complexity, increase productivity, and free people up to focus on their most purposeful work.

Our vision:  A world where everyone is free to focus on their most purposeful work, together.

Ready to become a Wriker?

Wrike is an enterprise-ready, cloud-based collaborative work management platform for managing cross-functional work at scale that is fully configurable and enables contextual collaboration in a secure environment. Enterprises use Wrike to offer a single digital workplace for all of their departments and teams.

The Wrike platform has the power needed to support the most complex workflows, all managed through an intuitive and easy-to-use and adopt interface. The Wrike platform can be customized to any user, team, department, or project so your teams can make requests, plan projects, assign tasks, collaborate with team members, track progress on work, and more.

Wrike tracks the analytics you need to make the data-driven decisions that generate higher ROI. Wrike integrates with your technology stack and connects effort to business results without having to pull data from multiple systems. Wrike also offers specialized solutions for marketing and professional services teams and service organizations like agencies and consulting firms.

How you'll make an impact

1. Paid Digital Strategy & Leadership
   
   • Lead the development and execution of a comprehensive global paid digital marketing strategy that aligns with overall business objectives, product roadmaps, and marketing goals.
   • Define and drive paid media strategies across key channels (search, social, display, retargeting, etc.), ensuring continuous optimization for maximum performance and ROI.
   • Own budget planning and forecasting, ensuring efficient allocation of resources while delivering on key performance goals. Provide accurate, actionable reporting to executive leadership on campaign performance and ROI.
     
2. Campaign Strategy & Executive Oversight
   
   • Oversee end-to-end campaign management, from strategic planning, keyword selection, and ad creative, to landing pages and conversion tracking.
   • Lead cross-functional teams to develop integrated campaign strategies that align with business objectives and drive measurable results.
   • Direct the optimization of campaigns through advanced A/B testing, maximizing conversion rates, reducing CPA, and ensuring high ROAS.
     
3. Analytics & Reporting to Executive Leadership
   
   • Lead the creation and presentation of dashboards and regular performance updates for executive leadership, offering strategic recommendations based on data-driven insights.
   • Monitor and analyze key performance metrics (e.g., CTR, CPC, CPA, MQLs, pipeline contribution) to assess campaign effectiveness and identify areas of improvement.
   • Proactively identify opportunities for optimization, delivering insights to senior stakeholders to support strategic decision-making.
     
4. Cross-Functional Collaboration & Stakeholder Management
   
   • Collaborate closely with senior leadership, content marketing, product marketing, campaign marketing, and sales teams to refine messaging, offers, and targeting strategies.
   • Lead strategic discussions with executives to align paid media strategies with broader company goals and ensure cohesive marketing efforts across teams.
   • Drive thought leadership across digital marketing teams, providing best practices and fostering alignment across all digital channels to maintain a unified marketing strategy.
     
5. Team Leadership & Development
   
   • Lead, mentor, and develop a high-performing team of digital marketing specialists and external agencies, ensuring alignment with business goals and continuous skill development.
   • Cultivate a culture of innovation, experimentation, and professional growth within the team, setting clear expectations and fostering a results-oriented environment.
   • Manage team performance, ensuring that key objectives and KPIs are consistently met, while developing individual team members for growth into leadership roles.

You'll achieve your best if you have

• Bachelor’s degree in Marketing, Business, or a related field.
• 8+ years of experience in digital marketing, with at least 3 years in a leadership role managing paid acquisition strategies in a B2B SaaS environment.
• Proven expertise in managing PPC, display advertising, remarketing, and paid social campaigns (e.g., Google Ads, LinkedIn Ads).
• Proficiency in web analytics tools (e.g., Google Analytics), marketing automation platforms (e.g., Marketo), and conversion rate optimization (CRO) techniques.
• Strong background in managing large-scale budgets, building high-level strategies, and delivering on aggressive growth targets.
• Demonstrated ability to manage executive-level stakeholders, communicate complex data insights effectively, and influence strategic decision-making.
• Proven track record in leading and mentoring high-performing teams and driving alignment across cross-functional groups.
• Exceptional communication skills, with the ability to craft and present persuasive strategic recommendations to senior leadership.