Head of Marketing

We are looking for a Head of Marketing to iterate on Nim’s positioning and messaging. For the first 3–6 months, this will be a hands-on individual contributor role, focused on creating and maintaining the messaging foundation, executing major launch campaigns, and developing organic influencer relationships. From there, the role evolves into a player-coach — building a small but powerful team to cover community, own social accounts, and brand marketing.

Responsibilities

Positioning · Messaging

• Run the process to create Nim messaging and keep it up to date
  • We define messaging as a source-of-truth document that answers 20–40 of the most important questions about Nim: customer personas, use cases, key benefits and features, differentiation, mission and values, future plans, social proof, etc
  • Nim messaging doc will be the starting point for all external communications, including ads, influencer posts, launch campaigns, investor decks, press releases, and more
• Be the primary force in prioritizing user segments, use cases, and value propositions
• Contribute to creative concept development for performance marketing and influencer marketing teams

Key announcements on social media

• Execute major product launches: launch videos, posts on own socials, supporter activation
• Quick announcements on secondary news e.g. individual model launches on Nim

Organic influencer relationships

• Build and maintain a list of key influencers
• Provide access and credits to ensure they can fully experience Nim
• Distribute pre-launch materials to support coverage
• Track activity, engage in comments, say thanks

Expectations

• Within 1 month. Analyze everything: review product metrics, talk to users and the product team, review competitors and comparables in adjacent spaces. Deliver the first comprehensive messaging doc. Prepare the first major launch campaign.
• Within 3 months. Execute 1–2 major launch campaigns. Help our performance marketing and influencer marketing team turn your messaging doc into high-ROI campaigns.
• In 6 months and beyond. Transition from IC to player-coach. Hire, onboard, and train your own team. Drive 25%+ of Nim signups from the channels you manage: launch campaigns, organic influencers, own social media. Make Nim a top-5 brand for agentic video creation.

Requirements

• Sharp. Structured thinker, concise, self-critical, clear communicator with high information density.
• Ownership mindset. Generates ideas, prioritizes, sets goals, delivers, seeks feedback, hungry for self-improvement.
• Leader in the making. Ready to run your own team and operate at a level comparable to unicorns in adjacent categories (e.g. Lovable, Cursor, Perplexity).
• Extreme learning ability. Exponential learner, able to absorb insights from users, competitors, and founder input quickly.
• Comfortable in a multifunctional role. Can deliver world-class results while simultaneously driving 2-5 major initiatives, starting with messaging doc, launch campaigns, and organic influencer relationship building.
• Startup fit. Comfortable with rapidly changing plans and high-autonomy, fast-paced, remote-first culture.
• Opinionated yet collaborative. Has strong ideas how to do things but also willing to listen to teammates and incorporate some of their ideas.

Would be a big plus:

• AI-native. Worked in an AI-related field (LLMs, agents, video, etc.) for 6 months or more. Big tech, unicorn, early stage startup, agency or any other high pressure, result-oriented background.
• Remote-ready. Worked on a remote-first team before

Nim offer

• San Francisco, Barcelona, or remote position
• High cash, high equity
• Unlimited PTO
• Flexible work format (e.g. full-time, project-based, advisory, or agency)

Why join

• Make history. Drive mainstream adoption of AI video and kickstart a new era of creativity
• Incredible customers. Nim serves the most creative people on the planet
• Killer team. Everyone is world-class at what they do, like in Ocean’s Eleven
• Great product. Best agent, best UI, and more tools/models than in any other AI video app
• Sharp culture. Focused, intense, fast-paced, and kind

Factors to consider

• Need to fall in love with AI video. If our field doesn’t inspire you, it isn’t a fit
• High uncertainty. This is a seed stage, plans change fast, and we’ll miss some shots
• Hands-on role. You’ll have an impact on marketing strategy, but this is an execution-first role