Pink Elephant - is a scalable ecosystem of ventures advancing safe, science-based psychedelic experiences.
We operate through the company builder with our own products and the investment fund, covering Eurasia and in jurisdictions where regulation allows or is close to launching psychedelics-related products.
We focus on three key business models existing on the market:
- infrastructure (clinics, edtech, retreat centers), digital (guiding agents, therapists matching apps) and GR (associations, non-commercial organizations);
- medical and recreational: e-commerce, AI in mental health, cannabis&ketamine telemedicine;
- media+community and edtech: the prospective products we believe in.
As Head of E-commerce, you will own the entire 0 → 1 build-out of a multi-country e-commerce line that curates products, content and diagnostics around specific mental-health “states” (energy, focus, anxiety, etc.). You are the internal founder who turns hypotheses into a funded, revenue-positive business.
What you will drive
- Concept & Strategy
- Craft the condition-based e-commerce vision, value prop and business model: to monetize traffic by selling legal products across CBD and and other categories (shaping demand out of microdosing market) - in markets where those categories are legal - Zamnesia model;
- Map customer journeys and design acquisition funnels that blend paid media, owned media, influencers and community touch-points.
- Diagnostics & Assortment
- Integrate digital self-diagnostics (incl. micro-dose tracking) that personalise product recommendations - in order to shape demand through private label/partner brands
- Build and continuously optimise a SKU matrix for each condition, balancing own-brand, third-party and marketplace inventory.
- Financial Architecture
- Build bottom-up financial models for each target country (pricing, duties, logistics, taxes).
- Own P&L, CAC/LTV targets and scenario planning; refine unit economics as data arrives.
- Go-to-Market & Growth
- Stand-up acquisition channels, run rapid experiments to nail CAC payback, and optimise funnels & merchandising (UGC, reviews, bundles).
- Scale traction marketing (influencer programmes, affiliates, SEO, paid social/search).
- Investment & Stakeholder Management
- Translate insights into crisp investment decks; defend funding rounds and milestone budgets in front of the Builder IC and external co-investors.
- Prepare country-specific launch plans
- Team & Process
- Recruit and lead a cross-functional micro-team (growth, merchandising, ops, analytics).
- Implement data, experimentation and reporting rituals that enable fast iteration.
6-Month Outcomes
Month 1
Milestone
Concept + financial model approved
KPI target
Pre-seed budget unlocked
Month 2
Milestone
Start pilot from the one country in EU
KPI target
CVR ≥ 2 %, NPS ≥ 45
Month 4
Milestone
TBC: ≤ 1.5× month-1 LTV
KPI target
Around 3 validated channels
Month 6
Milestone
TBC: $300k ARR run-rate, Contribution margin ≥ 10 %
KPI target
Series Seed deck signed off
You bring
- Founder’s mindset — have built or led a DTC / marketplace to at least $5 m revenue.
- Full-stack growth & commercial skills — comfortable switching between media buying dashboards, supplier negotiations and P&L models.
- Regulated-category fluency — experience in wellness, supplements, med-tech, CBD, or adjacent sensitive regulated niches.
- Data obsession — decisions start with numbers, end with experiments.
- Storytelling & influence — can secure budget from a board at noon and brief creators at 3 p.m.
- Cultural fit — bias for shipping, radical candour, curiosity about psychedelics-driven mental health.
You get
- Founder-style equity (in EIR role) and/or a performance-linked package (in a business leader role e.g. CPO).
- Licence to architect the business from scratch with the Builder’s product, legal, HR, finance and science guilds at your back.
Remote-first flexibility with sprints in key jurisdictions.
