Growth Marketing Manager

Location: We are a fully remote team, and although we hire globally, there is a preference for this role to be based in Europe or remote +/- 5 hours CEST time

Position: Full-time contractor

About the role

CoW DAO is looking for a data-driven growth marketer that can expand our channel reach through the thoughtful application of paid and organic acquisition marketing strategies. This is a great opportunity for an ambitious and entrepreneurial growth marketer to take ownership of a high-impact function within an exciting, growing, and fast-paced startup.

What you'll do

• Create a data-driven strategy for expanding CoW DAOs channel reach, and execute it
• Develop channel-specific testing plans, based on the growth and marketing objectives of each CoW DAO product
• Own the master plan for marketing attribution
• Ensure that our attribution-specific tech stack is up-to-date and capable of providing the insight we need to make informed marketing decisions; troubleshoot data discrepancies as needed
• Work closely with the engineering and data teams to set up and maintain performance dashboards; consistently report on the performance of your initiatives to the wider team
• Regularly present recommendations for improving the effectiveness of our marketing initiatives based on insights gleaned from obsessively reviewing performance data
• Negotiate with media partners to achieve more-preferable rates over time
• Develop ideas and specs for growth hacks, offers, affiliate programs, etc. in partnership with the frontend team
• Support other members of the marketing team on SEO, CRO, PR, GTM planning, creative, etc. based on your expertise and unique perspective on our marketing activities
• Participate in campaign-based concepting sessions with other members of the marketing team, to ensure that go-to-market strategies are executed as successfully as possible
• Be an internal advocate for the work you do

Who you are

• A subject-matter expert on growth and performance marketing
• Proven track record of delivering effective marketing campaigns and channel strategies
• Fluent with attribution tools (e.g. Google Analytics 4, Amplitude, Matomo); comfortable setting up marketing technology from scratch
• Able to interpret complex data and drive strategic decisions
• Entrepreneurial; able to work with a high degree of autonomy
• Obsessive about focus and prioritization
• Collaborative
• Resilient
• Creative
• An excellent communicator – comfortable explaining the theory and rationale for your proposed initiatives to non-marketers in a clear and compelling manner; able to use soft skills to gain internal support and momentum for your desired initiatives
• Passionate about crypto and about building a decentralized financial future; aligned to CoW DAOs mission within the space