Growth Lab Manager

Why this role is exciting:‍

As a Growth Lab Manager - you will work with the best products and companies in Silicon Valley. You will influence the business of clients and achieve success together.

Essential duties and responsibilities:

• Dive deep into the customer's product, drive fast and efficient growth. Conduct an audit, soft launch, calculate the unit economy, prepare product analytics, consult on product improvements, scale success
• Based on data analytics, testing opportunities are regularly identified. Create a test backlog together with the team, prioritize, develop a test plan with a forecast of the required audience and the cost of each test. Check with the team.
• Test the upper funnel (creatives and product page) and the lower funnel (onboarding and paywall).
• Collaborate with departments such as Creative, ASO, Performance, In-app Network and connect employees to work on client projects.
• Launch, evaluate and test new advertising channels, monitor campaign execution, quality control, reporting, supplier relationships, and more.
• Prepare reporting and analysis across all channels. Explore performance metrics in depth and optimize based on new hypotheses
• Actively participate in pre-sales with potential clients. Help prepare and defend media plans and promotion strategies

Does this sound like you?

• You have experience working on the non-game mobile application side as a Growth Manager, CMO, Head of user acquisition for at least 2 years
• Preferred segments: e-com, fintech, health&fitness, subscriptions based apps
• You can confirm the experience of driving growth, significant achievements in user growth and revenue

Hard skills:

• You are good at app analytics (LTV, ARPU, CR, DAU and other metrics)
• Advanced knowledge of AppsFlyer trackers, Mixpanel type analytics systems
• You have practical experience as a UA manager. I have an understanding of working with UA channels. You know all digital marketing metrics including CTR, CPC, CPM, ROI, etc.
• A testing mindset with a proven track record of executing A/B tests, optimizing campaigns, and translating data into insights. Hands-on experience generating hypotheses for onboarding/paywalls variation tests
• Competitor analysis experience: creatives > App store > Onboarding > Paywall. Search for growth points for the current client, formulating a growth strategy based on hypotheses, as well as defending the strategy to stakeholders
• Strong Excel skills with experience building pivot tables and analyzing performance trends
• Experience with retention mechanics (CRM marketing, push notifications, email newsletters) is desirable
• Free spoken English

Soft skills:

• Ability to compile and analyze performance data and metrics for actionable insights
• Community Builder: A seasoned networking professional who builds personal relationships with partners, clients, and supporters. Ability to build teams
• Empathy for customers: You love talking with customers, you're able to define customer problems, and work with product to deliver consistently outstanding experiences
• A master of execution: You successfully spec, ship, test and iterate campaigns to improve growth rate. Project/task management skills
• Ability to work in a very fast paced and dynamic environment
• Self-motivated and able to prioritize multiple responsibilities, balancing Creator and internal deliverables on multiple projects simultaneously

Perks that you need to know about

• Mobiogroup is part of the British Vox Holding and carries out M&A of mobile application developers
• Work in the American market with the opportunity to become part of a community who is at the forefront of creating outstanding products and companies in the world
• Remote-first format. Full time with flexible start and end of the day
• Data-driven approach, advanced services for work: Asana, Slack, G-Suite, HubSpot (CRM)
• We are a team that is interested in your growth, so we offer a cost sharing for basic training, as well as the cost of participation in specialized events
• Compensation offered for this position will depend on qualifications, experience, working time and location. It includes base salary and sales commission, which is an important source of income.
• Friendly staff and atmosphere. As part of our team, you will have the opportunity to make important decisions accompanied with accountability concerning the results. We view market challenges as complex, interesting cases, and are focused on solving them. Our team is motivated by a growing business environment and a drive to succeed. In said environment a large emphasis is placed on teamwork, and we share a common interest in the success of each person and the success of the team.

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