Uplify bridges the gap between programmatic advertising and influencer marketing. The platform helps brands target creators based on audience data, delivering authentic and seamless brand messages. As influencer marketing evolves, Uplify leads the way, empowering creators and transforming brand engagement.
Your Role
The Global Community Lead plays a pivotal role in building and nurturing a vibrant global community of livestream creators across EMEA, LatAm, APAC, and US markets. Through strategic community development, leadership of regional Community Managers, and a deep understanding of the creator landscape, this position directly supports business growth and product adoption.
Key areas of responsibility
Community Growth & Engagement
- Design and implement multifaceted strategies to attract and retain a diverse, active community of livestream creators focused on Twitch and YouTube platforms.
- Establish and track community metrics (MAU, campaign CTR, ER, etc.) that demonstrate the success of community initiatives and sponsorship campaigns
- Drive streamer lifetime value through engaging content, events, and loyalty programs, with a focus on minimizing churn.
How We Understand We Achieved Success:
- Increased participation and measurable growth of the creator community.
- High engagement rates within community channels.
- High streamer lifetime value and low churn rates.
Product Education & Adoption
- Champion Uplify Link within the community, using compelling communication materials, ongoing education, and gathering continuous feedback to improve product-market fit.
- Educate the community on Uplify's entire product suite, brand requirements, and industry trends to optimize campaign success and alignment.
How We Understand We Achieved Success:
- Creators actively using and promoting Uplify products.
- Valuable feedback driving product improvements.
- Sponsorship campaigns consistently exceeding benchmarks.
Strategic Partnerships & Outreach
- Cultivate and expand Uplify's presence within the creator landscape through proactive engagement with talent agencies and strategic partners.
How We Understand We Achieved Success:
- Increased community reach through partnerships.
- Strong relationships with talent agencies leading to new creator acquisition.
Talent Development & Team Leadership
- Lead, mentor, and support a team of regional Community Managers, setting clear goals, fostering collaboration, and empowering their success in their respective markets.
How We Understand We Achieved Success
- Regional Community Managers consistently meet or exceed targets.
- High team morale and a sense of shared purpose.
- Positive feedback from team members on leadership and mentorship.
Community Insights & Reporting
- Analyze community metrics and feedback to identify trends, optimize strategies, and provide valuable insights to Sales, Account Management, and Product teams.
How We Understand We Achieved Success:
- Data-driven decision-making across the organization stemming from community insights.
- Measurable improvements in strategy and campaign performance based on reporting.
