Email / Lifecycle Marketing Manager

Hyperskill is an educational platform that helps people build essential computer science skills through high-quality, professional programs. We're on a mission to create engaging, market-relevant learning experiences that empower learners worldwide.

About the Role

We’re looking for an Email & Lifecycle Marketing Manager to take our conversion and retention strategies to the next level. In this role, you’ll design and optimize email campaigns that guide users through the customer journey, boost engagement, and drive key sales and retention metrics. You’ll have the freedom to experiment, iterate, and refine strategies that have a direct impact on growth.

You’ll collaborate closely with product and content teams to craft personalized, data-driven campaigns that maximize user activation, retention, and lifetime value (LTV).

What You’ll Do

• Design and execute high-impact, personalized email marketing campaigns that drive conversions, engagement, and product adoption.
• Analyze and refine the customer journey, identifying friction points and optimizing key touchpoints to improve activation and retention.
• Manage and enhance marketing automation platform (Mautic) to deliver highly targeted messaging at scale.
• Develop and iterate on drip and nurture campaigns that educate, engage, and convert users.
• Conduct A/B testing and continuously optimize campaign performance based on data-driven insights.
• Build and execute retention strategies to increase LTV.
• Partner with product and content teams to ensure email campaigns align with broader business objectives.
  

Why Join Us?

• Work with AI-driven marketing: We integrate AI into everything we do, from crafting high-performing content to using AI copilots for automation. You’ll get hands-on experience with cutting-edge AI tools and strengthen your expertise, making you a more in-demand candidate in the market.
• Expand beyond email marketing: While lifecycle and email marketing are central to this role, you’ll also have opportunities to contribute to product marketing and other strategic initiatives.
• Fast-paced startup environment: We move quickly, make decisions fast, and avoid unnecessary bureaucracy. Your ideas and contributions will directly impact strategy and execution.
• Startup Lab: We rapidly test and launch AI-driven products, giving you the opportunity to work with different product lines. This experience will strengthen your expertise and broaden your skill set, making you a more versatile and in-demand marketing professional.

What We're Looking For

• 3+ years of experience in email/lifecycle or growth marketing (preferably in SaaS or EdTech).
• Fluency in spoken and written English.
• Proven success in marketing automation and personalization strategies.
• Strong copywriting skills with the ability to craft compelling, conversion-focused messaging.
• Proficiency with marketing automation platforms and email marketing best practices.
• Data-driven mindset with A/B testing and funnel optimization experience.
• Analytical skills to interpret marketing metrics and translate them into actionable strategies.
• SQL knowledge for data analysis and customer segmentation (preferred).

What We Offer

• Fully remote work from anywhere.
• Competitive salary ($2700–$3200 gross).
• Flexible role with opportunities to explore other areas of marketing, including product marketing and other strategic initiatives.
• Work at the forefront of AI-driven marketing and develop cutting-edge skills, gaining hands-on experience with AI-powered tools, and staying ahead of trends in marketing.
• Be part of an international startup with significant autonomy and impact.
• Benefits: Corporate budgets for health, education, home office equipment, and unlimited paid vacations.

If you're looking for a role where you can drive real impact through lifecycle marketing, experiment with AI-powered strategies, and contribute to an innovative team, we’d love to hear from you!