Director of Marketing Operations & Analytics

As the Director, Marketing Operations & Analytics, you will be responsible for leading and running the day-to-day marketing ops function, campaign ops, tools budget, insights/reporting, technology implementation, and team leadership. This is a key leadership position reporting to the Sr. Director, Revenue Marketing & Growth that requires a combination of strategic and analytical thinking, as well as excellent managerial skills.

You will work across the marketing leadership team to develop the insights to measure the impact of marketing on the overall business. You will also manage the marketing technology used across the team to deliver on goals and plans, ensuring we are making the most of our technology stack. You will build and develop a high-performing marketing operations team. This role will partner closely with all global sales and marketing leaders to build a best-in-class marketing operations organization.

Responsibilities:

• Own our marketing systems architecture and strategy, ensuring that actionable insights pass seamlessly between marketing, sales and product systems
• Execute the vision for marketing analytics and track/report on key KPIs and funnel metrics that provide actionable insights to the management team
• Work directly with revenue operations and the Sr. Director, Revenue Marketing & Growth to monitor, analyze, measure and report the health of marketing contribution to pipeline, program ROI, customer acquisition and penetration, lead acquisition and activity
• Drive data management to increase data integrity and global reach; own marketing database management and data requests (e.g. segmentation, list creation)
• Develop, implement, and disseminate metrics/KPIs about performance and outcomes through dashboards and data visualization tool sets to monitor business health, including marketing database hygiene, website traffic and conversions, performance integrity and accuracy, capturing insights and making recommendations
• Work cross-functionally and liaise with key stakeholders in marketing, sales & finance to understand challenges and opportunities that impact the sales & marketing funnel and pipeline
• Lead the vision for our marketing technology roadmap - audit and evaluate our marketing technology stack, including automation capabilities, lead processing, measurement and reporting

Requirements:

• 5+ years of B2B marketing leadership experience with specialization in marketing technology and operations at high-growth SaaS software companies
• Ability to manage multiple projects in a fast-paced, global environment with great attention to detail
• Ability to work cross-functionally across sales, marketing, product and finance to drive and influence pipeline and revenue growth
• Deep understanding of the sales and marketing technology landscape, with hands-on experience with Marketo, CRM systems, SFDC, analytical tools (e.g. Power BI, Tableau)
• Ability to effectively develop and build new operational processes
• Excellent communication skills
• Strong work ethic / excellent time-management skills

Bonus Points:

• Experience in the dev tools/database space
• Experience with Tableau

What we offer:

• 100% Paid Medical, Dental and Vision Benefits
• 401(k) Program
• Fertility Coverage
• Pet Insurance
• Dependent Care FSA
• Mental Health Support
• Life and AD&D Insurance
• Unlimited Paid Time Off - USA Only
• Wellness Stipend
• Home Office Equipment Reimbursement
• Pre-Tax Commuter Benefits