Digital Assets Intern

ITW Global Brands is seeking a rising Junior or Senior for the Digital Assets Internship located Remote from mid May until beginning of August 2024. This internship will work with the RSS Specialty Sales team on a variety of core projects building skills in the areas of research, analytics, project management, external marketing, and collaboration.

Core Responsibilities:

• Ensure all ITW skus are online and optimized at defined RSS Specialty Sales Account websites
• Collaborate with Brand teams to organize and manage best-in-class digital content
  • A+ Content to include Product images, videos & product features & benefits
• Create strong digital merchandising to prioritize top selling products to complement on-line digital promotional campaigns
• Build relationships with key contacts at ITW and defined RSS Specialty Sales accounts

Expected Learnings:

• Product line rationalization
• Customer research & understanding
• Utilization of external market database
• Identifying marketing opportunities  
• Value proposition creation
• Product positioning
• Marketing material creation
• Marketing campaign roll-out

Qualifications

• Rising Junior or Senior currently pursuing a Bachelor's degree in Business, Marketing or related field
• Proficient in Microsoft Excel, PowerPoint, and Word
• Strong verbal and written communication skills with “go-getter attitude”
• Understanding the technical needs of digital asset management
• Ability to organize and manage volumes of various assets - design files, photography, videography, and product benefits
• Ability to think through the complexities of categorization, naming conventions, tagging, version controls, etc. to ensure all assets are easily accessible and organized properly
• Experience with digital content syndication platforms a plus

Job Competencies:

• Critical Thinking & Decision Making: Ability to make logical and sound decisions and ability to know when to act independently and when to seek assistance
• Curiosity & Learning Orientation:  Actively identifying new areas for learning and applying newly gained knowledge/skill on the job
• Drive to Excel:  Driven to succeed and willing to go the extra mile.  Perseveres in the face of obstacles and challenges
• Interpersonal Skills & communication:  Ability to work collaboratively and partner well with others, express oneself verbally and in writing, and listen well