Data Analyst (Marketing)

Responsibilities:

• Analyze lead generation data to identify trends and improve performance.
• Monitor and manage notifications for user engagement and retention.
• Configure, test, and optimize notifications across various platforms (email, SMS, push notifications, etc.).
• Conduct detailed analysis of marketing and user acquisition data from tools such as AppsFlyer, Apple, Google Play, and other relevant platforms.
• Develop and maintain dashboards and reports to provide actionable insights for the marketing team.
• Collaborate with the marketing and product teams to optimize campaign performance and user engagement.
• Stay updated on analytics trends and best practices, implementing new strategies as needed.

Requirements:

• Proven experience in data analysis, preferably in a marketing or user acquisition context.
• Strong analytical skills and proficiency in tools like Excel, SQL, and BI tools (e.g. Power BI).
• Experience with marketing analytics platforms such as AppsFlyer, Google Analytics, or similar tools.
• Familiarity with mobile app ecosystem (App Store, Google Play) and notification systems.
• Knowledge of data visualization and reporting best practices.
• Strong attention to detail and ability to work in a fast-paced environment.
• Excellent communication skills to convey insights to non-technical stakeholders.

Preferred Qualifications:

• Experience with Python for data analysis and integrations.
• Background in marketing or digital marketing.