88 Projects is looking for a Creative Director (native German speaker) to lead all creative output - from VSL scripts and landing pages to ad copy, product descriptions, and brand storytelling.
Key Responsibilities:
- Write high-converting VSL (Video Sales Letter) scripts in German.
- Develop persuasive and engaging landing page copy optimized for conversions.
- Create ad copy and concepts for social media, native ads, and paid traffic campaigns.
- Write product descriptions, brand stories, and other marketing texts that connect emotionally with consumers.
- Lead the creative strategy across all channels, ensuring consistency, persuasion, and resonance with the German-speaking audience.
- Work hand-in-hand with designers, video editors, and translators to bring creative concepts to life.
- Stay on top of trends in direct response marketing, storytelling, and performance advertising.
- Contribute ideas for new product launches and shape the brand positioning from the ground up.
Requirements:
- Native German speaker (mandatory) and fluent English are a must.
- Excellent writing skills in German with the ability to adapt tone, style, and persuasion for different audiences.
- Experience writing VSLs, sales pages, ads, and direct response copy (Nutra, supplements, or related industries highly preferred).
- Strong understanding of consumer psychology, storytelling, and persuasion techniques.
- Proven ability to deliver high-converting copy that drives results.
- Knowledge of affiliate marketing & performance-based funnels is a big plus.
- Ability to collaborate with international teams and manage multiple projects.
We’re looking for a visionary creative leader with:
- Storytelling talent: crafting narratives that move people to act.
- Conversion focus: writing that sells, engages, and performs.
- Ownership: driving the creative process from idea to execution.
- Curiosity & adaptability: keeping content fresh and relevant.
- Creativity with discipline: balancing bold ideas with performance.
- Ambition & drive: shaping not just ads, but entire brands.
- Team spirit : open, collaborative, and supportive of culture
What we offer:
- Fully remote work with flexible hours
- Growth opportunities in a fast-paced industry and innovative environment
- Team of professionals from different backgrounds
- Competitive compensation
