Conversion Rate Optimization Specialist

If you have a mind that is both analytical and creative, have passion for digital marketing, join our team as a Conversion rate optimization specialist. In this role, you will perform analyses and testing to determine the best strategies for our clients with the goal of improving their sales conversions.

We require your full-time presence in the office at first, but once we establish the appropriate workflow, you will be able to work from anywhere in the world.

We work with clients on a success based model only, so sky is the limit for your creativity.

Duties

• Maintain a list of CRO  strategies (pop-ups, A/B testing) which are based on capabilities of our proprietary site tracking
• Contribute significantly to teams working on (paid) acquisition and retention strategies
• Conversion & UX strategy – from data-driven ideation, execution, reporting and analysis.

• Provide ongoing recommendations to help clients deliver on key metrics and KPIs, through continuous website testing and user experience improvements.
• Create and execute deliverables that help inform the ideal experiences for users. This could include items such as website audits, web analytics reviews, user journeys analysis, heuristic reviews, wireframes, information architecture reviews, task flows, user scenarios and persona development.
• Conduct UX research through both qualitative and quantitative methods.
• Apply knowledge of web analytics, user segments and audiences as they relate to the optimization process
• Ability to translate and communicate testing results and data-driven recommendations into an effective message, continually creating insights and value for clients.

Musts

• 2+ years of experience in a similar role
• Highly proficient in web analytics (e.g. Google Analytics, Adobe Analytics, etc.)
• Strong knowledge of one or more testing platforms (e.g. Optimizely, Adobe Target, OptinMonster etc.)
• Experience reporting on success/failure of optimization efforts
• Strong proficiency in digital marketing & effective website design
• Experienced creating wireframes and functional/interaction specifications
• Strong digital proficiency
• Perfect English
• Data-driven mindset

Benefits

• Flexible working hours
• Work with professionals of your field
• Multicultural and diverse environment
• Free parking
• Learning budget
• Sports and leisure
• Possibility to work remotely