Content Marketing Manager

Are you ready to power up your marketing career? We're seeking a passionate and talented Content Marketing Manager to play a key role in scaling the company. This role drives our marketing communications strategy, developing high quality, search-friendly and insights-centred content assets for the website, blog and social media to increase brand awareness, generate leads and inform our target markets of new features, company updates and market trends.

This experienced B2B copywriter transforms market data, company news, new feature releases and customer stories into informative and digestible content, targeting different personas and stages of the customer lifecycle.

Responsibilities:

• Designs and owns the content strategy, ensuring regular coverage of topics that speak to the trader community throughout the customer lifecycle.
• Manages and executes content marketing in multiple forms, including ebooks, data reports, customer success stories, blog posts, videos, podcasts and social media updates, to support new feature launches, thought-leadership, SEO, customer activation and retention.
• Owns the organic social media strategy and presences, including LinkedIn and YouTube.
• Manages email nurture campaigns as well as ad hoc emails promoting new platform features and company updates.
• Writes copy for the website to convert high-intent leads.
• Ensures consistent quality and tone of voice of all enmacc communications.
• Stays up to date with the energy trading market and explores new ways to keep content relevant and high-performing.
• Analyses content performance to inform the content strategy.

Your profile / What you'll need:

• Bachelor's degree in any discipline.
• Three years or more of content marketing experience in a dynamic finance, marketplace or B2B SaaS environment.
• Experience with writing content in English and German.
• Exceptional organisational and project management skills.
• Proficiency with content SEO, Google Analytics, marketing automation and email marketing tools (e.g., Zoho or similar).
• Autonomous and result-oriented self-starter with an entrepreneurial mindset.
• Enthusiasm for tackling challenges in a fast-paced setting and delivering exceptional outcomes.
• Eagerness to adapt and go the extra mile to drive company success.
• Ability to balance being hands-on and strategic in approach.
• Based in Germany.

Our offer / What you'll get:

• Being part of our supportive, persistent, curious, and fun culture!
• Joining a grown-up start-up in the SaaS/energy field
• An entrepreneurial company culture with flat hierarchies
• Modern office spaces in the heart of Munich
• State of the art hardware and software
• A diverse, international team that celebrates differences
• Free drinks, fruit, and coffee as well as special fitness offers
• Hybrid work set-up, allowing you to combine working in the office with working from home
• German classes
• Learning & Development: a Personal Development Plan along with an allocated budget and 5 extra days off to further your personal & professional development
• Relocation assistance for international candidates
• Dog-friendly office

Got energy? Join us!