Content Marketing Manager

We are seeking a Content Marketing Manager to develop engaging stories and content for Improvado's target buyers and internal teams. Reporting to the Head of Content, you will support our sales-led GTM strategy by creating key narratives that drive pipeline growth, conversion down the funnel, and ultimately increase revenue.

The ideal candidate will have a passion for storytelling and the ability to blend product value propositions with Improvado’s brand voice and thought leadership. Experience with multi-type content and GenAI in content creation is essential. If you are an experienced and passionate content creator who wants to work for a leading AI SaaS company, please apply.

Responsibilities

• Drive the content strategy to accelerate Improvado’s new customer acquisition goals.
• Translate Improvado's value propositions into engaging and converting content driving high quality new business opportunities.
• Produce multi-format content, including whitepapers, ads, and videos, for our marketing channels.
• Partner with internal teams to create presentations for events and webinars.
• Develop and lead themes for demand generation and brand campaigns.
• Manage relationships with tech partners to create shared narratives that enabling Improvado to increase brand awareness and drive new business.
• Work with contractors or agencies to deliver content on time to support our revenue goals.
• Measure and report content performance KPIs effectively.

Requirements

• Strong experience in multi format content creation supporting demand generation.
• 3 to 5 years content experience in SaaS/Tech companies.
• Experience creating content in English. Native English speaker or C1/C2 levels of English as a foreign language.
• A proven track record of developing clear and compelling narratives across diverse channels.
• Experience creating white papers, supporting websites with textual and visual content.
• Experience creating executive presentations for events & webinars.
• Expert in using GenAI for high quality content creation.
• Experience in achieving KPI-based outcomes across multiple content channels.

What We Offer

• Fully remote position (with flexible working hours)
• Strong product/market fit: marketing data product for US-based enterprises
• 27 days of PTO per year
• Relocation assistance to Latin America
• Extremely fun & open startup environment
• Professional development reimbursement
• Chance to get the company's stock options in the future