B2B Marketing Manager

The first things to be done:

• Develop a marketing strategy in collaboration with the CEO and our advisor (CMO in an international B2B SaaS company).
• Shape offers for key segments and create plans to attract new customers using existing and new channels.
• Generate hypotheses to improve conversion rates in the funnel at the acquisition stage (key proxy metric is the number of trials and their conversion into payments) and iteratively test these hypotheses.
• Evaluate existing and potential new channels for customer acquisition and sales, choosing channels for scaling based on ROI and payback.
• Estimate economics and budgets.
• Develop a content strategy, assess the content marketing mix, and plan for organic traffic growth.
• Assemble a marketing team.
• Create an action plan for the team for the upcoming year and track their performance.
• Work with end-to-end analytics to measure results and draw data-driven conclusions.

Going forward:

• Lead the marketing team and manage its budget, including hiring, training, setting objectives, and helping team members achieve goals.
• Build new channels and test new customer acquisition strategies.
• Test new markets and segments.
• Collaborate with the product team to improve user flow and experience.

What we want to see in our future colleague:

• English - C1.
• 5+ years of work experience in the marketing field, focus on SaaS B2B is a must.
• Experience in the USA, Europe, and Latin American markets.
• Hands-on experience with various marketing tools and their implementation: CRM, end-to-end analytics, advertising accounts, marketing mailouts and polls (GTM, Google Analytics, Google Search console, Google Ads, Facebook Ads, Ahref/Semrush).
• Experience with different marketing channels: PPC, SEO, Email-marketing, SMM.
• Ability to develop and launch strong hypotheses for achieving set goals, both independently and with a team.
• Skilled in client communication and conducting interviews to gather offers for different segments of potential users.
• Ability to structure information, visualize data, draw conclusions, and justify these conclusions.
• Advanced skills in Excel and Google Spreadsheets (pivot tables, Vlookup, diagrams).
• Experience in launching successful marketing campaigns from media planning to implementation.
• Experience in team and project management.

First three months plan:

• You understand how to boost the profitability of the already existing channels, which is reflected in the required number of trials.
• You have a vision and have strong hypotheses on what to improve in marketing going forward.
• You have a team design a hiring plan.

What we offer:

• Fully remote job from anywhere in the world with an international company.
• Work in the international market: our key clients are in the USA, Europe and Latin America.
• Fixed salary starting from 4000 USD, plus bonuses for growth across key metrics.
• Opportunity to become the CMO.
• 20 workdays of paid vacation per year.
• Employment types can be discussed.

Our recruiting process:

• If your CV passes screening, you will receive a form to fill out and an English proficiency test (results within approximately 3 workdays).
• Interviews with HR, the CEO, and our marketing advisors. Based on the results, you will be given a paid test task to complete within 5 workdays.
• A final interview to discuss the test task.