B2B Marketing Lead

About us

• Product: Stayf is an infrastructure platform for corporate wellbeing. All-in-one solution for HRDs (all wellbeing data and perks) and an app for employees for all wellbeing (challenges, communities, content).
• Vision: Employers have the highest leverage to improve people's lives, considering that we spend most of our lives at work. We are building a platform to amplify this movement
• Team: Founded by Max Zhurilo and Kirill Primaka, Max is an Oxford University alumni and founder of I Love Supersport, the largest global endurance sports school with over 60 locations. Kirill is a former venture capitalist at Peak State Ventures
• Equity story: Pre-seed backed by institutional VCs (inc. early backer of Miro, Deel, Turing) and executives from Apple Health, Twitch, Dentsu
• HQ and work style: London, UK. Remote-first from day 1

Marketing Challenges

• Create a clear narrative about the company's product and team
• Build brand awareness in the UK HR community

Who you are

• Experience: You bring middle-level marketing expertise, ideally gained in B2B SaaS companies, with a preference for those in the well-being or HR technology sector
• Passion for Strategy: Your enthusiasm for marketing strategy development sets you apart, demonstrating a keen interest in shaping and executing impactful strategies
• Language Proficiency: Excellent English language skills are essential for effective communication within our diverse team and with external partners
• Analytical and Soft Skills: Your skill set includes both analytical prowess and strong interpersonal skills, allowing you to navigate the complexities of marketing strategies effectively
• Team Collaboration: Your ability to work seamlessly within a team and successfully manage projects contributes to a collaborative and productive work environment

Key Responsibilities

• Market Analysis and Research:
  • Conduct in-depth competitor research, analysing their communication and marketing strategies
  • Explore trends in the field of work-life balance to stay ahead of the curve
  • Conduct B2B2C research to understand customer needs and preferences
  • Interact closely with the product team to gather and incorporate product feedback
• Brand Strategy / Marketing Strategу:
  • Define goals and objectives aligned with company strategies.
  • Contribute to brand strategy, ensuring alignment with business objectives
  • Collaborate on communication strategy, defining target segments, messages, channels, regularity, and situational activations
  • Design and optimise marketing strategy, focusing on the funnel and points of contact with the audience

• Content Strategy and Execution
  • Develop a content strategy to enrich owned channels, including the website, social networks, communication within the application, and newsletters
  • Collaborate with copywriters, designers, and other team members to create engaging content
  • Manage owned, paid, and earned channels effectively
  • Provide technical specifications to copywriters and designers
  • Track analytics and conversion metrics to assess campaign effectiveness
  • Evaluate results against set objectives and contribute to budget planning
  • Measure and analyse KPIs related to the growth in reach and audience involvement
• Community Building:
  • Explore community-building opportunities, aiming to create a core group of HR professionals and enthusiasts who can become contributors and ambassadors for Stayf