Role overview
Help us turn 23 trillion steps into even more impact - lead our ad monetisation strategy, boost revenue, and keep millions of users walking (and loving it)!
What you'll do
- Act as dedicated point-person for ad networks: negotiations, SDK rollouts, priority deals
- Analyze weekly revenue metrics and recommend optimisation experiments (waterfalls, bidding, etc.)
- Scout and pilot new networks (offer walls, niche RTB)
- Work with product teams to understand and optimise ad monetisation tradeoffs vs. other revenue (subscription, IAP) and user experience (engagement, retention)
- Conduct regular audits of fill rates, completion rates, and eCPMs, and proactively escalate and respond to negative trends
- Improve eCPMs by learning more about our users
- Mentor in-house product, design, and engineering teams on best practices, tooling, and vendor management
You have
- Proven (ideally 3+ years) track record in mobile ad-ops for games and/or consumer apps with significant programmatic ad revenue and DAU
- Deep understanding of mediation platforms (Unity LevelPlay, AppLovin MAX, and Google AdMob)
- Strong analytical toolkit (Excel, SQL, Looker)
- Up-to-date on privacy regs (GDPR, ATT)
- A network of contacts at ad networks and programmatic partners
The role is ideal for
- Seasoned ad-ops professionals seeking flexible engagement
- Consultants with existing vendor relationships who can hit the ground running
Tech stack
- Ad mediation platforms: Unity LevelPlay, AppLovin MAX, Google AdMob
- Analytics: Excel, SQL, Looker
- Privacy: GDPR, ATT
Team / Location
Department: Product
Location: The Ministry - London HQ; Remote status: Fully Remote
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